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Alexander Pfeuffer
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Development of Trust Scores in Social Media (TSM) algorithm and application to advertising practice and research
A Roy, J Huh, A Pfeuffer, J Srivastava
Journal of Advertising 46 (2), 269-282, 2017
452017
The Effect of Sponsorship Disclosure in YouTube Product Reviews
A Pfeuffer, X Lu, Y Zhang, J Huh
Journal of Current Issues & Research in Advertising, 2020
302020
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
A Pfeuffer, J Huh
International Journal of Advertising 40 (1), 49-80, 2020
152020
Stranger Danger? Cue‐based Trust in Online Consumer Product Review Videos
A Pfeuffer, J Phua
International Journal of Consumer Studies, 2021
82021
The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM
AP Pfeuffer
University of Minnesota, 2018
32018
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising
J Pfiffelmann, A Pfeuffer, N Dens, S Soulez
International Journal of Advertising, 1-42, 2023
22023
Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement
J Pfiffelman, A Pfeuffer
Journal of Interactive Advertising 22 (3), 311-326, 2022
22022
The portrayal of forest certification in national and state newspapers of the United States
C Karnatz, P Kadam, A Pfeuffer, P Dwivedi
Forest Policy and Economics 130, 102531, 2021
22021
The Effectiveness of Radical Openness in Online Advertising
A Pfeuffer
Communication Research Reports 32 (1), 45-53, 2015
22015
FOOD ADVERTISING ON CHILDREN'S TELEVISION: A CONTENT ANALYSIS OF ADVERTISING ON THE DISNEY CHANNEL
A Pfeuffer
American Academy of Advertising. Conference. Proceedings (Online), 150, 2016
12016
WILL BRANDS MAKE IT IF THEY FAKE IT? EXPLORING THE EFFECTS OF CGI INFLUENCER DISCLOSURES IN SPONSORED SOCIAL MEDIA POSTS
A Pfeuffer, H Hatfield, J Kim
American Academy of Advertising. Conference. Proceedings (Online), 30-30, 2023
2023
Preface iii
S Mueller, K Windels, C Coleman, M Li, WS Tsai, LT Zayer, L Hudders, ...
PRE-CONFERENCE SESSION: A COMPASS TO HELP NAVIGATE THE ACADEMIC LANDSCAPE EARLY ON IN A CAREER
L Hudders, D Van de Sompel, A Pfeuffer, C Segijn, M Nelson, E Beuckels, ...
CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 3, 0
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Articles 1–13