| Spokes-characters in print advertising: An update and extension BJ Phillips, JR Sedgewick, AD Slobodzian Journal of Current Issues & Research in Advertising 40 (2), 214-228, 2019 | 31 | 2019 |
| Marketing’s metaphors have expired: An argument for a new dominant metaphor M Delbaere, AD Slobodzian Marketing Theory 19 (3), 391-401, 2019 | 12 | 2019 |
| Enhancing financial performance by pharmacy innovation GA Wilson, AD Slobodzian Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2020 | 9 | 2020 |
| Covert Brand Communities: Does Persuasion Knowledge Activation Influence Evaluations of Facebook Health and Wellness Communities? AD Slobodzian University of Saskatchewan, 2017 | 1 | 2017 |
| The Babel of Collective Consumption: Tensions and Heterogeneity in Communities and Subcultures N Tomar, A Epp, J Drenten, R Harrison, N Pendarvis, A Slobodzian, ... ACR North American Advances, 2021 | | 2021 |
| Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: An Abstract M Delbaere, V Bruni-Bossio, A Slobodzian Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Covert Persuasion Attempts: Do People Notice? An Abstract AD Slobodzian, M Delbaere Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
