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Steffi De Jans
Steffi De Jans
Verified email at ugent.be
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Year
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
L Hudders, S De Jans, M De Veirman
Social media influencers in strategic communication, 24-67, 2021
6152021
How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
V Cauberghe, I Van Wesenbeeck, S De Jans, L Hudders, K Ponnet
Cyberpsychology, behavior, and social networking 24 (4), 250-257, 2021
6092021
The value of influencer marketing for business: A bibliometric analysis and managerial implications
G Ye, L Hudders, S De Jans, M De Veirman
Journal of advertising 50 (2), 160-178, 2021
3482021
How an advertising disclosure alerts young adolescents to sponsored vlogs: The moderating role of a peer-based advertising literacy intervention through an informational vlog
S De Jans, V Cauberghe, L Hudders
Journal of Advertising 47 (4), 309-325, 2018
2842018
# Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
S De Jans, D Van de Sompel, M De Veirman, L Hudders
Computers in Human Behavior 109, 106342, 2020
1452020
Advertising targeting young children: an overview of 10 years of research (2006–2016)
S De Jans, D Van de Sompel, L Hudders, V Cauberghe
International Journal of Advertising 38 (2), 173-206, 2019
1302019
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same-vs. other-gender social media influencers on Instagram
L Hudders, S De Jans
International Journal of Advertising 41 (1), 128-149, 2022
1132022
Disclosure of vlog advertising targeted to children
S De Jans, L Hudders
Journal of Interactive Marketing 52 (1), 1-19, 2020
1032020
Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children
S De Jans, I Spielvogel, B Naderer, L Hudders
Appetite 162, 105182, 2021
932021
Using games to raise awareness: How to co-design serious mini-games?
S De Jans, K Van Geit, V Cauberghe, L Hudders, M De Veirman
Computers & Education 110, 77-87, 2017
752017
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
S De Jans, I Vanwesenbeeck, V Cauberghe, L Hudders, E Rozendaal, ...
Journal of advertising 47 (3), 255-269, 2018
532018
Advertising literacy training: The immediate versus delayed effects on children’s responses to product placement
S De Jans, L Hudders, V Cauberghe
European Journal of Marketing 51 (11/12), 2156-2174, 2017
502017
Serious games going beyond the Call of Duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning …
S De Jans, L Hudders, L Herrewijn, K Van Geit, V Cauberghe
Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13 (2), 2019
302019
Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?
S De Jans, L Hudders, V Cauberghe
Young Consumers 19 (4), 402-420, 2018
292018
Unravelling the power of social media influencers: a qualitative study on teenage influencers as commercial content creators on social media
M De Veirman, S De Jans, E Van den Abeele, L Hudders
The regulation of social media influencers, 126-166, 2020
282020
‘My mom got influenced by yours’: the persuasiveness of mom influencers in relation to mothers' food assessments and decisions
E Beuckels, S De Jans
Appetite 178, 106269, 2022
242022
Children's resilience during Covid‐19 confinement. A child's perspective–Which general and media coping strategies are useful?
V Cauberghe, S De Jans, L Hudders, I Vanwesenbeeck
Journal of Community Psychology 50 (3), 1503-1520, 2022
182022
A qualitative approach to unravel young children’s advertising literacy for YouTube advertising: In-depth interviews with children and their parents
F Loose, L Hudders, S De Jans, I Vanwesenbeeck
Young Consumers 24 (1), 74-94, 2023
162023
Keeping up with media multitasking: An eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising …
E Beuckels, S De Jans, V Cauberghe, L Hudders
Journal of Advertising 50 (2), 197-206, 2021
152021
Preschoolers and advertising: A systematic literature review and future research agenda on the effects of advertising on preschool children
F Loose, L Hudders, I Vanwesenbeeck, S De Jans
Journal of Advertising 52 (3), 439-455, 2023
132023
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