| Fostering innovation: the role of market orientation and organizational learning D Jiménez‐Jimenez, R Sanz Valle, M Hernandez‐Espallardo European Journal of innovation management 11 (3), 389-412, 2008 | 556 | 2008 |
| Inter‐organizational governance, learning and performance in supply chains M Hernández‐Espallardo, A Rodríguez‐Orejuela, M Sánchez‐Pérez Supply Chain Management: An International Journal 15 (2), 101-114, 2010 | 257 | 2010 |
| Exploitation-and exploration-based innovations: The role of knowledge in inter-firm relationships with distributors M Hernández-Espallardo, M Sánchez-Pérez, C Segovia-López Technovation 31 (5-6), 203-215, 2011 | 227 | 2011 |
| Product innovation in small manufacturers, market orientation and the industry's five competitive forces: Empirical evidence from Spain M Hernández‐Espallardo, E Delgado‐Ballester European Journal of Innovation Management 12 (4), 470-491, 2009 | 169 | 2009 |
| Farmers' satisfaction and intention to continue membership in agricultural marketing co-operatives: neoclassical versus transaction cost considerations M Hernández-Espallardo, N Arcas-Lario, G Marcos-Matás European Review of Agricultural Economics 40 (2), 239-260, 2013 | 147 | 2013 |
| The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships M Hernández-Espallardo, N Arcas-Lario International Journal of Research in Marketing 20 (2), 133-152, 2003 | 134 | 2003 |
| Performance implications of organizational ambidexterity versus specialization in exploitation or exploration: The role of absorptive capacity M Solís-Molina, M Hernández-Espallardo, A Rodríguez-Orejuela Journal of business research 91, 181-194, 2018 | 133 | 2018 |
| Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness E Delgado-Ballester, M Hernandez-Espallardo, A Rodriguez-Orejuela European Journal of Marketing 48 (9/10), 1850-1869, 2014 | 132 | 2014 |
| Building online brands through brand alliances in internet E Delgado‐Ballester, M Hernández‐Espallardo European Journal of Marketing 42 (9/10), 954-976, 2008 | 120 | 2008 |
| Effect of brand associations on consumer reactions to unknown on-line brands E Delgado-Ballester, M Hernández-Espallardo International Journal of Electronic Commerce 12 (3), 81-113, 2008 | 108 | 2008 |
| El objeto de estudio de la disciplina de marketing M Hernández Espallardo, A Rodríguez Estudios gerenciales 19 (87), 67-91, 2003 | 74* | 2003 |
| El nuevo concepto de marketing en la empresa M Hernández Espallardo Universidad Autónoma de Bucaramanga UNAB, 2001 | 65 | 2001 |
| Improving firm performance through inter-organizational collaborative innovations: The key mediating role of the employee’s job-related attitudes M Hernandez-Espallardo, F Osorio-Tinoco, A Rodriguez-Orejuela Management Decision 56 (6), 1167-1182, 2018 | 55 | 2018 |
| Learning processes, their impact on innovation performance and the moderating role of radicalness M Hernandez‐Espallardo, FJ Molina‐Castillo, A Rodriguez‐Orejuela European Journal of Innovation Management 15 (1), 77-98, 2012 | 52 | 2012 |
| Las ferias comerciales como variable de marketing: análisis de los objetivos del expositor FM Ruiz, JLM Alemán, MH Espallardo, SR de Maya Información Comercial Española, ICE: Revista de Economía, 119-138, 1993 | 45 | 1993 |
| Co-ordination and performance of Spanish second-level agricultural co-operatives: the impact of relationship characteristics N Arcas-Lario, M Hernández-Espallardo European Review of Agricultural Economics 30 (4), 487-507, 2003 | 38 | 2003 |
| Planificación de las ferias como actividades de marketing JLM Alemán, MH Espallardo, SR de Maya Esic Market, 9-30, 1995 | 36 | 1995 |
| La estrategia de diferenciación en el comercio minorista JLM Alemán, MH Espallardo, SR de Maya Información Comercial Española, ICE: Revista de economía, 27-45, 1995 | 36 | 1995 |
| Propuesta metodológica para medir la calidad del servicio de consulta externa en medicina general ML Otálora, AR Orejuela, M Hernandez-Espallardo Estudios Gerenciales 27 (120), 185-204, 2011 | 35 | 2011 |
| La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio NA Lario, MH Espallardo, JLM Alemán CIRIEC-España, revista de economía pública, social y cooperativa, 179-202, 2000 | 34 | 2000 |
