Следене
Frank R. Kardes
Frank R. Kardes
Professor of Marketing, University of Cincinnati
Потвърден имейл адрес: uc.edu
Заглавие
Позовавания
Позовавания
Година
On the Automatic Activation of Attitudes
RH Fazio, DM Sanbonmatsu, MC Powell, FR Kardes
Journal of Personality and Social Psychology 50 (2), 229-238, 1986
6793*1986
Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective
PM Herr, FR Kardes, J Kim
Journal of consumer research 17 (4), 454-462, 1991
36031991
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
9652009
Consumer inference: A review of processes, bases, and judgment contexts
FR Kardes, SS Posavac, ML Cronley
Journal of consumer psychology 14 (3), 230-256, 2004
6432004
Consumer behavior
F Kardes, M Cronley, T Cline
Cengage Learning, 2014
5922014
Consumer behavior and managerial decision making
FR Kardes
Prentice Hall, 2002
5662002
The effects of physiological arousal on information processing and persuasion
DM Sanbonmatsu, FR Kardes
Journal of Consumer research 15 (3), 379-385, 1988
4821988
Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage
FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff
Journal of Consumer Research 20 (1), 62-75, 1993
4751993
Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion
FR Kardes
Journal of Consumer Research 15 (2), 225-233, 1988
4741988
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference
SP Mantel, FR Kardes
Journal of Consumer Research 25 (4), 335-352, 1999
4681999
Order-of-entry effects on consumer memory and judgment: An information integration perspective
FR Kardes, G Kalyanaram
Journal of Marketing Research 29 (3), 343-357, 1992
4511992
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
R Grewal, R Mehta, FR Kardes
Journal of economic psychology 21 (3), 233-252, 2000
3862000
Toward a more nuanced understanding of the statistical properties of a median split
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 652-665, 2015
3692015
The role of selective information processing in price-quality inference
FR Kardes, ML Cronley, JJ Kellaris, SS Posavac
Journal of Consumer Research 31 (2), 368-374, 2004
3622004
Non-conscious influences on consumer choice
GJ Fitzsimons, J Hutchinson, P Williams, JW Alba, TL Chartrand, J Huber, ...
Marketing Letters 13 (3), 269-279, 2002
3392002
The median split: Robust, refined, and revived
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 690-704, 2015
3262015
The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes
R Grewal, R Mehta, FR Kardes
Journal of Marketing Research 41 (1), 101-115, 2004
3262004
An investigation of the mediational mechanisms underlying attitudinal conditioning
J Kim, CT Allen, FR Kardes
Journal of Marketing Research 33 (3), 318-328, 1996
3021996
Handbook of consumer psychology
CP Haugtvedt, PM Herr, FR Kardes
Routledge, 2018
2492018
I know what you’re doing and why you’re doing it
MC Campbell, A Kirmani
Handbook of Concumer Psychology, 549-574, 2008
2362008
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