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Shubin Lance Yu
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Year
I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents
M Ashfaq, J Yun, S Yu, SMC Loureiro
Telematics and Informatics 54, 101473, 2020
6422020
Selling luxury products online: The effect of a quality label on risk perception, purchase intention and attitude toward the brand
S Yu, L Hudders, V Cauberghe
Journal of Electronic Commerce Research 19 (1), 16-35, 2018
1062018
My smart speaker is cool! Perceived coolness, perceived values, and users’ attitude toward smart speakers
M Ashfaq, J Yun, S Yu
International Journal of Human–Computer Interaction 37 (6), 560-573, 2021
932021
When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing
S Yu, Y Hu
Journal of Retailing and Consumer Services 54, 102010, 2020
892020
Persuasive effects of message framing and narrative format on promoting COVID-19 vaccination: a study on Chinese college students
WM Ye, Q Li, S Yu
International Journal of Environmental Research and Public Health 18 (18), 9485, 2021
512021
Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
S Yu, L Hudders, V Cauberghe
Journal of Business Research 85, 105-116, 2018
402018
Do materialists care about sustainable luxury?
N Talukdar, S Yu
Marketing Intelligence & Planning 38 (4), 465-478, 2020
382020
Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
N Talukdar, S Yu
Journal of Strategic Marketing, 1-25, 2021
362021
Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
S Yu, L Hudders, V Cauberghe
Journal of Fashion Marketing and Management 21 (2), 187-205, 2017
242017
The rise of chatbots: The effect of using chatbot agents on consumers’ responses to request rejection
S Yu, J Xiong, H Shen
Journal of Consumer Psychology, 2022
212022
Using Humor to promote social distancing on Tiktok during the COVID-19 pandemic
Y Xiao, S Yu
Frontiers in Psychology 13, 887744, 2022
92022
Emojifying chatbot interactions: an exploration of emoji utilization in human-chatbot communications
S Yu, L Zhao
Telematics and Informatics 86, 102071, 2024
82024
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news
A Yu, S Yu, H Liu
Journal of Retailing and Consumer Services 66, 102899, 2022
72022
Tracking the luxury consumer online: an experimental study on the effectiveness of site and search retargeting for luxury brands in China and The Netherlands: an abstract
S Yu, L Hudders, V Cauberghe
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
62017
The effect of different internet slang styles on brand personality and ad persuasion
S Liu, Y Wang, S Yu
Transdisciplinary Engineering: A Paradigm Shift, 197-204, 2017
52017
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands
W Bao, L Hudders, S Yu, E Beuckels
International Journal of Research in Marketing, 2024
42024
Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising
S Yu, L Hudders, V Cauberghe
The essence of luxury : An Asian market perspective, 126–147, 2017
42017
A serial mediation effect of immersive virtual reality on purchase intention in real estate and the moderating role of psychological distance
N Talukdar, S Yu
Advances in Consumer Research, 2018
32018
Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands
S Yu, L Hudders, V Cauberghe
Global Fashion Management Conference 2015, 810-811, 2015
32015
Price it High if it is Varied: Perceived Heterogeneity and the Effectiveness of Discount Framing Strategies for Travel Packages
X Wei, S Yu, X Li
Journal of Travel Research, 00472875231222263, 2024
22024
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