| Market orientation and innovation: an inter‐relationship analysis J Aldas‐Manzano, I Küster, N Vila European Journal of Innovation Management, 2005 | 213 | 2005 |
| Desarrollo y validación de escalas de medida en marketing NV López, IK Boluda, JA Manzano Servei de Publicacions, Facultat de Cičncies Econňmiques i Empresarials …, 2000 | 170 | 2000 |
| The importance of innovation in international textile firms N Vila, I Kuster European journal of marketing, 2007 | 141 | 2007 |
| Consumer feelings and behaviours towards well designed websites N Vila, I Kuster Information & Management 48 (4-5), 166-177, 2011 | 133 | 2011 |
| De la Web 2.0 a la Web 3.0: antecedentes y consecuencias de la actitud e intención de uso de las redes sociales en la web semántica IK Boluda, AH Fernández Universia Business Review, 104-119, 2013 | 127 | 2013 |
| Consumer attitudes in the election of functional foods I Küster-Boluda, I Vidal-Capilla Spanish Journal of Marketing-ESIC 21, 65-79, 2017 | 110 | 2017 |
| Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials M Royo-Vela, J Aldas-Manzano, I Küster, N Vila Sex Roles 58 (5), 379-390, 2008 | 103 | 2008 |
| La venta relacional I Küster ESIC. Valencia, 2002 | 91 | 2002 |
| Compensation and control sales policies, and sales performance: the field sales manager's points of view I Küster, P Canales Journal of Business & Industrial Marketing, 2011 | 88 | 2011 |
| Las redes sociales virtuales y las marcas: influencia del intercambio de experiencias eC2C sobre la actitud de los usuarios hacia la marca E Bigné, I Küster, A Hernández Revista espańola de Investigación de Marketing ESIC 17 (2), 7-27, 2013 | 79 | 2013 |
| Venta personal y Dirección de ventas: La fidelización del cliente IK Boluda, SR Nicolás Paraninfo, 2006 | 74 | 2006 |
| The market orientation-innovation-success relationship: The role of internationalization strategy I Küster, N Vila Innovation 13 (1), 36-54, 2011 | 73 | 2011 |
| Competitive positioning and market orientation: two interrelated constructs E Bigné, N Vila‐López, I Küster‐Boluda European Journal of Innovation Management, 2000 | 72 | 2000 |
| Market orientation: an antecedent to the industrial manufacturer's power JE Bigné, A Blesa, I Küster, L Andreu European Journal of Marketing, 2004 | 60 | 2004 |
| The concept mapping approach in marketing: an application in the travel agencies sector JE Bigné, J Aldás‐Manzano, I Küster, N Vila Qualitative Market Research: An International Journal, 2002 | 59 | 2002 |
| The concept mapping approach in marketing: an application in the travel agencies sector JE Bigné, J Aldás‐Manzano, I Küster, N Vila Qualitative Market Research: An International Journal, 2002 | 59 | 2002 |
| How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach I Küster, N Vila, P Canales European journal of management and business economics 25 (3), 111-120, 2016 | 58 | 2016 |
| Successful SME web design through consumer focus groups I Küster, N Vila International Journal of Quality & Reliability Management, 2011 | 53 | 2011 |
| Some determinants of salesforce effectiveness I Küster, P Canales Team Performance Management: An International Journal, 2008 | 53 | 2008 |
| Quality market orientation: tourist agencies’ perceived effects JE Bigné, L Andreu, I Küster, A Blesa Annals of Tourism Research 32 (4), 1022-1038, 2005 | 53 | 2005 |
