| The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment A Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova, M Nadanyiova, ... Sustainability 11 (24), 7016, 2019 | 302 | 2019 |
| Green Marketing as the Source of the Competitive Advantage of the Business D Moravcikova, A Krizanova, J Kliestikova, M Rypakova Sustainability 9 (12), 2218, 2017 | 249 | 2017 |
| Brand building with using phygital marketing communication D Moravcikova, J Kliestikova Journal of Economics, Business and Management 5 (3), 148-153, 2017 | 95 | 2017 |
| Searching for key sources of goodwill creation as new global managerial challenge T Kliestik, M Kovacova, I Podhorska, J Kliestikova Polish Journal of Management Studies 17, 2018 | 73 | 2018 |
| PARTICIPATING IN A HIGHLY AUTOMATED SOCIETY: HOW ARTIFICIAL INTELLIGENCE DISRUPTS THE JOB MARKET. M Vochozka, T Kliestik, J Kliestikova, G Sion Economics, Management & Financial Markets 13 (4), 2018 | 71 | 2018 |
| Sustainable Brand Management of Alimentary Goods J Majerova, W Sroka, A Krizanova, L Gajanova, G Lazaroiu, ... Sustainability 12 (2), 556, 2020 | 69 | 2020 |
| Analysis of Slovak Consumer's Perception of the Green Marketing Activities J Majerova Procedia Economics and finance 26, 553-560, 2015 | 69 | 2015 |
| Bankruptcy in Slovakia: international comparison of the creditor´ s position J Kliestikova, M Misankova, T Kliestik Oeconomia Copernicana 8 (2), 2017 | 62 | 2017 |
| Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification M Nadanyiova, L Gajanova, J Majerova Sustainability 12 (17), 7118, 2020 | 61 | 2020 |
| Brand valuation as an immanent component of brand value building and managing J Majerova, T Kliestik Procedia economics and finance 26, 546-552, 2015 | 60 | 2015 |
| Branding with understanding: How national profile of consumer influences brand value perception J Kliestikova, K Janoskova Sumy State University, 2017 | 55 | 2017 |
| Influencer marketing and its impact on consumer lifestyles M Nadanyiova, L Gajanova, J Majerova, L Lizbetinova Forum Scientiae Oeconomia 8 (2), 109-120, 2020 | 51 | 2020 |
| Theoretical aspects of brand building in seafood industry A Križanová, J Majerova, T Klieštik, P Majerčák NAŠE MORE: znanstveni časopis za more i pomorstvo 60 (5-6), 105-112, 2013 | 42 | 2013 |
| Financial literacy in the Slovak Republic K Zvaríková, J Majerová Procedia-Social and Behavioral Sciences 110, 1106-1115, 2014 | 41 | 2014 |
| Real-time sensor networks, advanced robotics, and product decision-making information systems in data-driven sustainable smart manufacturing GH Popescu, K Valaskova, J Majerova Economics, Management and Financial Markets 15 (4), 29-38, 2020 | 40 | 2020 |
| Repeated COVID-19 Pandemic-related Media Consumption: Minimizing Sharing of Nonsensical Misinformation through Health Literacy and Critical Thinking D Rommer, J Majerova, V Machova Linguistic and Philosophical Investigations 19, 107-113, 2020 | 33 | 2020 |
| Subsidies to Increase Remote Pollution? J Kliestikova, A Krizanova, T Corejova, P Kral, E Spuchlakova Science and engineering ethics 24 (2), 755-767, 2018 | 33 | 2018 |
| Green marketing as a tool of achieving competitive advantage in automotive transport A Križanová, J Majerova, K Zvarikova Proceedings of the 17th International Conference Transport Means, Kaunas …, 2013 | 28 | 2013 |
| Metaverse Applications, Technologies, and Infrastructure: Predictive Algorithms, Real-Time Customer Data Analytics, and Virtual Navigation Tools. RŞ Balica, J Majerová, AC Cuțitoi Linguistic & Philosophical Investigations, 2022 | 27 | 2022 |
| Prediction of financial health of business entities in transition economies T Klieštik, J Klieštiková, M Kováčová, L Švábová, K Valášková, ... Addleton Academic Publishers, 2018 | 24 | 2018 |
