Следене
Shintaro Okazaki
Заглавие
Позовавания
Позовавания
Година
Social media and international advertising: theoretical challenges and future directions
S Okazaki, CR Taylor
International marketing review 30 (1), 56-71, 2013
6442013
Consumer privacy concerns and preference for degree of regulatory control
S Okazaki, H Li, M Hirose
Journal of advertising 38 (4), 63-77, 2009
3902009
What do we know about mobile Internet adopters? A cluster analysis
S Okazaki
Information & Management 43 (2), 127-141, 2006
3792006
How do Japanese consumers perceive wireless ads? A multivariate analysis
S Okazaki
International Journal of Advertising 23 (4), 429-454, 2004
3292004
Exploring convenience in mobile commerce: Moderating effects of gender
S Okazaki, F Mendez
Computers in Human Behavior 29 (3), 1234-1242, 2013
3092013
Perceived ubiquity in mobile services
S Okazaki, F Mendez
Journal of Interactive marketing 27 (2), 98-111, 2013
2992013
How mobile advertising works: The role of trust in improving attitudes and recall
S Okazaki, A Katsukura, M Nishiyama
Journal of advertising research 47 (2), 165-178, 2007
2982007
Social influence model and electronic word of mouth: PC versus mobile internet
S Okazaki
International Journal of Advertising 28 (3), 439-472, 2009
2862009
Cross‐cultural advertising research: where we have been and where we need to go
S Okazaki, B Mueller
International Marketing Review 24 (5), 499-518, 2007
2622007
Does gender affect media choice in travel information search? On the use of mobile Internet
S Okazaki, M Hirose
Tourism Management 30 (6), 794-804, 2009
2452009
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
S Okazaki, CR Taylor
Journal of business research 61 (1), 4-12, 2008
2422008
Measuring soft-sell versus hard-sell advertising appeals
S Okazaki, B Mueller, CR Taylor
Journal of Advertising 39 (2), 5-20, 2010
2412010
Excitement or sophistication? A preliminary exploration of online brand personality
S Okazaki
International Marketing Review 23 (3), 279-303, 2006
2402006
Global consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
S Okazaki, B Mueller, CR Taylor
Journal of International Marketing 18 (2), 20-34, 2010
2292010
A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing
S Okazaki, J Alonso Rivas
Internet research 12 (5), 380-390, 2002
2292002
New perspectives on m-commerce research
S Okazaki
Journal of Electronic Commerce Research 6 (3), 160, 2005
2022005
Mobile advertising adoption by multinationals: Senior executives’ initial responses
S Okazaki
Internet research 15 (2), 160-180, 2005
1742005
Benchmarking the use of QR code in mobile promotion: three studies in Japan
S Okazaki, H Li, M Hirose
Journal of Advertising Research 52 (1), 102-117, 2012
1662012
Advertising standardization's positive impact on the bottom line: a model of when and how standardization improves financial and strategic performance
S Okazaki, CR Taylor, S Zou
Journal of Advertising 35 (3), 17-33, 2006
1592006
Exploring digital corporate social responsibility communications on Twitter
S Okazaki, K Plangger, D West, HD Menéndez
Journal of Business Research 117, 675-682, 2020
1492020
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Статии 1–20