Donggyu Kim

2023202418 23

Eunjin (Anna) KimUniversity of Southern CaliforniaVerified email at usc.edu
Heather ShoenbergerThe Pennsylvania State UniversityVerified email at psu.edu
Zituo Wang 王子托University of Southern CaliforniaVerified email at usc.edu
Dmitri WilliamsProfessor, Annenberg School for Communication, University of Southern CaliforniaVerified email at usc.edu
Joo-Wha HongSungkyunkwan UniversityVerified email at skku.edu
Katrin FischerUniversity of Southern CaliforniaVerified email at usc.edu

Donggyu Kim

Verified email at usc.edu - Homepage


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The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness EA Kim, D Kim, Z E, H Shoenberger Frontiers in Psychology 14, 1089051, 2023	28	2023
The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm D Kim, Z Wang Frontiers in Communication 8, 1205610, 2023	11	2023
The Effect of Trust and its Antecedents on Robot Acceptance K Fischer, D Kim, JW Hong 32nd IEEE International Conference on Robot & Human Interactive …, 2023	1	2023
Cross-Platform Information Flow and Multilingual Text Analysis: A Comparative Study of Weibo and Twitter Through Deep Learning Z Wang, J Zhu, Y Xu, D Kim, D Williams Computational Communication Research 5 (1), 1, 2023	1	2023
HUMAN-LIKE VS ANIMATED: AS VIRTUAL INFLUENCERS PROLIFERATE WHICH LEADS TO ADVERTISING EFFECTIVENESS? D Kim, EA Kim, E Zihang, H Shoenberger American Academy of Advertising. Conference. Proceedings (Online), 92-92, 2023		2023

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