| Picture This: The Influence of Emotionally Valenced Images, on Attention, Selection, and Sharing of Social Media News K Keib, C Espina, YI Lee, BW Wojdynski, S Choi, H Bang Media Psychology 21 (2), 202-221, 2018 | 92* | 2018 |
| Personality traits, motivations, and emotional consequences of social media usage JS Lin, YI Lee, Y Jin, B Gilbreath Cyberpsychology, Behavior, and Social Networking 20 (10), 615-623, 2017 | 88 | 2017 |
| How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content D Choi, H Bang, BW Wojdynski, YI Lee, KM Keib Journal of Interactive Marketing 42 (1), 18-31, 2018 | 84 | 2018 |
| Telling the tale: the role of narratives in helping people respond to crises BF Liu, L Austin, YI Lee, Y Jin, S Kim Journal of Applied Communication Research 48 (3), 328-349, 2020 | 63 | 2020 |
| The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation Y Jin, TGLA van der Meer, YI Lee, X Lu Public Relations Review 46 (3), 2020 | 63 | 2020 |
| Using technology adoption theory and a lifespan approach to develop a theoretical framework for eHealth literacy: extending UTAUT K Magsamen-Conrad, F Wang, D Tetteh, YI Lee Health communication 35 (12), 1435-1446, 2020 | 49 | 2020 |
| Crisis Information Seeking and Sharing (CISS): Scale Development for Measuring Publics’ Communicative Behavior in Social-Mediated Public Health Crises YI Lee, Y Jin JOURNAL OF INTERNATIONAL CRISIS AND RISK COMMUNICATION RESEARCH 2 (1), 13-38, 2019 | 46 | 2019 |
| Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention YI Lee, P Joe, TY Wu Health Marketing Quarterly 37 (2), 138-154, 2020 | 45 | 2020 |
| Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use: A Strategic Approach to Engaging Stakeholders Across Platforms Y Jin, JSE Lin, B Gilbreath, YI Lee International Journal of Strategic Communication 11 (2), 115-132, 2017 | 45 | 2017 |
| How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism H Bang, D Choi, BW Wojdynski, YI Lee International Journal of Advertising 38 (8), 1116-1138, 2019 | 37 | 2019 |
| Motivating Influenza Vaccination Among Young Adults: The Effects of Public Service Advertising Message Framing and Text Versus Image Support YI Lee, Y Jin, G Nowak Social Marketing Quarterly 24 (2), 89-103, 2018 | 33 | 2018 |
| A longitudinal investigation of empathic exchanges in online cancer support groups: Message reception and expression effects on patients’ psychosocial health outcomes JY Han, E Kim, YI Lee, DV Shah, DH Gustafson Journal of health communication 24 (6), 615-623, 2019 | 22 | 2019 |
| Living at the speed of mobile: How users evaluate social media news posts on smartphones K Keib, BW Wojdynski, C Espina, J Malson, B Jefferson, YI Lee Communication Research 49 (7), 1016-1032, 2022 | 20 | 2022 |
| Learn after reading: Effects of news framing and responsibility attribution on Chinese college students’ perceived efficacy in identifying others and themselves with depression Y Jin, Y Zhang, YI Lee, Y & Tang Asian Journal of Communication 28 (1), 55-73, 2018 | 19 | 2018 |
| Invisible transparency: Visual attention to disclosures and source recognition in Facebook political advertising MT Binford, BW Wojdynski, YI Lee, S Sun, A Briscoe Journal of Information Technology & Politics 18 (1), 70-83, 2021 | 18 | 2021 |
| Can Google Analytics Certification Cultivate PR Students’ Competency in Digital Analytics? A Longitudinal Pedagogical Research J Meng, Y Jin, YI Lee, S Kim Journalism & Mass Communication Educator 74 (4), 388-406, 2019 | 18 | 2019 |
| Predictors of disability-related attitudes: considering self-esteem, communication apprehension, contact, and geographic location K Magsamen-Conrad, D Tetteh, YI Lee Psychology Research and Behavior Management 9, 329-338, 2016 | 18 | 2016 |
| Uncertainty management in organizational crisis communication: The impact of crisis responsibility uncertainty and attribution-based emotions on publics' further crisis … YI Lee, X Lu, Y Jin Journal of Communication Management 25 (4), 437-453, 2021 | 16 | 2021 |
| Managing misinformation and conflicting information: A framework for understanding misinformation and rumor L Austin, T van der Meer, YI Lee, J Spangler Advancing Crisis Communication Effectiveness: Integrating Public Relations …, 2021 | 8 | 2021 |
| Opening the Minds’ Eye: The Pivotal Role of Sympathy in Depression Coverage Effectiveness YI Lee, Y Zhang, Y Jin, S Kim, EF Martin, JJ Smith Communication Studies 70 (5), 633-653, 2019 | 8 | 2019 |
Hyejin BangKookmin UniversityVerified email at kookmin.ac.kr
