| Political Identity and the Consumer Journey: A Research Review J Jung, V Mittal Journal of Retailing 96 (1), 55-73, 2020 | 159 | 2020 |
| Political identity and financial risk taking: Insights from social dominance orientation K Han, J Jung, V Mittal, JD Zyung, H Adam Journal of Marketing Research 56 (4), 581-601, 2019 | 78 | 2019 |
| Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief X Song, J Jung, Y Zhang Journal of Marketing Research 58 (1), 163-181, 2021 | 59 | 2021 |
| How political identity shapes customer satisfaction D Fernandes, N Ordabayeva, K Han, J Jung, V Mittal Journal of Marketing 86 (6), 116-134, 2022 | 47 | 2022 |
| Should I buy this when I have so much?: Reflection on personal possessions as an anticonsumption strategy U Dholakia, J Jung, N Chowdhry Journal of Public Policy & Marketing 37 (2), 260-273, 2018 | 30 | 2018 |
| Political Identity and Preference for Supplemental Educational Programs J Jung, V Mittal Journal of Marketing Research 58 (3), 559-578, 2021 | 24 | 2021 |
| 그린 마케팅의 불편한 진실과 과제 정지혜 LG Business Insight, 37-44, 2009 | 9 | 2009 |
| 시니어 시장의 불편한 진실과 과제 정지혜 LG Business Insight, 2-21, 2009 | 7 | 2009 |
| How Politics Shapes Consumption Behavior N Ordabayeva, D Fernandes, K Han, J Jung Impact at JMR, 2021 | 6 | 2021 |
| 한국형 얼리어답터, 그들을 주목하라 정지혜 LG 주간경제 21, 22-25, 2005 | 5 | 2005 |
| 높아진 여론 쏠림의 파고, 신뢰로 쌓은 탑은 잠기지 않는다 정지혜 LG Business Insight, LG 경제연구원, 2012 | 4 | 2012 |
| 불안한 시대, 불안한 고객을 위한 처방 정지혜， 김민희 LG Business Insight], LG 경제연구소 29, 2012 | 3 | 2012 |
| 르네상스적 집합 창의성의 조건 정지혜 LG Business Insight 10, 21-39, 2008 | 3 | 2008 |
| Revitalizing educational institutions through customer focus V Mittal, J Jung Journal of the Academy of Marketing Science, 1-20, 2024 | 2 | 2024 |
| 기회의 시장, 글로벌 저소득층 정지혜 LG Business Insight 2, 2010 | 2 | 2010 |
| 대한민국의 시니어 그들은 어떤 소비자일까 정지혜 LG Business Insight, 2-21, 2010 | 2 | 2010 |
| 사회적 책임 활동 (CSR) 의 생산성을 높여라 정지혜 LG 주간경제, 1-4, 2006 | 2* | 2006 |
| 감성마케팅에 대한 몇가지 오해 정지혜 LG 주간경제 14, 2004 | 2 | 2004 |
| Lifestyle segmentation of older Koreans: a longitudinal comparison of segments and life satisfaction K Jung, J Jung Asia Pacific Journal of Marketing and Logistics 34 (1), 3-30, 2022 | 1 | 2022 |
| Strategic Management of Corporate Political Activism V Mittal, J Jung Management and Business Review, Forthcoming, 2022 | | 2022 |
Vikas MittalRice UniversityПотвърден имейл адрес: rice.edu
