Brian C. Britt
Brian C. Britt
Associate Professor of Advertising and Public Relations, University of Alabama
Потвърден имейл адрес: ua.edu
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
JL Hayes, G Golan, B Britt, J Applequist
International Journal of Advertising 39 (1), 131-165, 2020
Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers
RK Britt, JL Hayes, BC Britt, H Park
Journal of Interactive Advertising 20 (2), 111-118, 2020
Structural differentiation in social media: adhocracy, entropy, and the" 1% effect"
SA Matei, BC Britt
Springer, 2017
Modeling viral diffusion using quantum computational network simulation
BC Britt
Quantum Engineering, e29, 2020
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
S Holiday, JL Hayes, BC Britt, Y Lyu
International Journal of Advertising 40 (2), 199-224, 2021
Can social media listening platforms’ artificial intelligence be trusted? Examining the accuracy of Crimson Hexagon’s (now Brandwatch Consumer Research’s) AI-Driven analyses
JL Hayes, BC Britt, W Evans, SW Rush, NA Towery, AC Adamson
Journal of Advertising 50 (1), 81-91, 2021
Leveraging textual paralanguage and consumer–brand relationships for more relatable online brand communication: a social presence approach
JL Hayes, BC Britt, J Applequist, A Ramirez Jr, J Hill
Journal of Interactive Advertising 20 (1), 17-30, 2020
Theoretical implications addressing rural college students’ organ donation behaviors
RK Britt, BC Britt, J Anderson
Journal of health psychology 22 (5), 650-660, 2017
A research agenda for the study of entropic social structural evolution, functional roles, adhocratic leadership styles, and credibility in online organizations and knowledge …
SA Matei, E Bertino, M Zhu, C Liu, L Si, B Britt
Roles, Trust, and Reputation in Social Media Knowledge Markets, 3-33, 2015
The healthfulness of entrées and students’ purchases in a university campus dining environment
K Leischner, LA McCormack, BC Britt, G Heiberger, K Kattelmann
Healthcare 6 (2), 28, 2018
Virtual sociability: From community to communitas
SA Matei, BC Britt
InterAcademic Press, 2011
Social media and suicide: a validation of terms to help identify suicide-related social media posts
S Parrott, BC Britt, JL Hayes, DL Albright
Journal of Evidence-Based Social Work 17 (5), 624-634, 2020
Evolution and revolution of organizational configurations on Wikipedia: a longitudinal network analysis
BC Britt
Purdue University, 2013
From waifus to whales: The evolution of discourse in a mobile game-based competitive community of practice
BC Britt, RK Britt
Mobile Media & Communication 9 (1), 3-29, 2021
Oral Healthcare Implications of Dedicated Online Communities: A Computational Content Analysis of the r/Dentistry Subreddit
BC Britt, RK Britt, JL Hayes, ET Panek, J Maddox, A Musaev
Health Communication, 2020
Stepwise segmented regression analysis: An iterative statistical algorithm to detect and quantify evolutionary and revolutionary transformations in longitudinal data
BC Britt
Transparency in Social Media, 125-144, 2015
Analytic Investigation of a Structural Differentiation Model for Social Media Production Groups
SA Matei, BC Britt
Structural Differentiation in Social Media, 69-84, 2017
System-level motivating factors for collaboration on Wikipedia: a longitudinal network analysis
BC Britt
Purdue University, 2011
Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking
NH Brinson, BC Britt
Journal of Research in Interactive Marketing, 2021
From cooperation to competition: An interaction-based contingency theory of communities of practice
BC Britt
Journal of Knowledge Management, 2020
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