| How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter JL Hayes, G Golan, B Britt, J Applequist International Journal of Advertising 39 (1), 131-165, 2020 | 45 | 2020 |
| Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers RK Britt, JL Hayes, BC Britt, H Park Journal of Interactive Advertising 20 (2), 111-118, 2020 | 36 | 2020 |
| Structural differentiation in social media: adhocracy, entropy, and the" 1% effect" SA Matei, BC Britt Springer, 2017 | 30 | 2017 |
| Modeling viral diffusion using quantum computational network simulation BC Britt Quantum Engineering, e29, 2020 | 23 | 2020 |
| The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases S Holiday, JL Hayes, BC Britt, Y Lyu International Journal of Advertising 40 (2), 199-224, 2021 | 19 | 2021 |
| Can social media listening platforms’ artificial intelligence be trusted? Examining the accuracy of Crimson Hexagon’s (now Brandwatch Consumer Research’s) AI-Driven analyses JL Hayes, BC Britt, W Evans, SW Rush, NA Towery, AC Adamson Journal of Advertising 50 (1), 81-91, 2021 | 18 | 2021 |
| Leveraging textual paralanguage and consumer–brand relationships for more relatable online brand communication: a social presence approach JL Hayes, BC Britt, J Applequist, A Ramirez Jr, J Hill Journal of Interactive Advertising 20 (1), 17-30, 2020 | 18 | 2020 |
| Theoretical implications addressing rural college students’ organ donation behaviors RK Britt, BC Britt, J Anderson Journal of health psychology 22 (5), 650-660, 2017 | 15 | 2017 |
| A research agenda for the study of entropic social structural evolution, functional roles, adhocratic leadership styles, and credibility in online organizations and knowledge … SA Matei, E Bertino, M Zhu, C Liu, L Si, B Britt Roles, Trust, and Reputation in Social Media Knowledge Markets, 3-33, 2015 | 15 | 2015 |
| The healthfulness of entrées and students’ purchases in a university campus dining environment K Leischner, LA McCormack, BC Britt, G Heiberger, K Kattelmann Healthcare 6 (2), 28, 2018 | 12 | 2018 |
| Virtual sociability: From community to communitas SA Matei, BC Britt InterAcademic Press, 2011 | 12 | 2011 |
| Social media and suicide: a validation of terms to help identify suicide-related social media posts S Parrott, BC Britt, JL Hayes, DL Albright Journal of Evidence-Based Social Work 17 (5), 624-634, 2020 | 9 | 2020 |
| Evolution and revolution of organizational configurations on Wikipedia: a longitudinal network analysis BC Britt Purdue University, 2013 | 8 | 2013 |
| From waifus to whales: The evolution of discourse in a mobile game-based competitive community of practice BC Britt, RK Britt Mobile Media & Communication 9 (1), 3-29, 2021 | 7 | 2021 |
| Oral Healthcare Implications of Dedicated Online Communities: A Computational Content Analysis of the r/Dentistry Subreddit BC Britt, RK Britt, JL Hayes, ET Panek, J Maddox, A Musaev Health Communication, 2020 | 7 | 2020 |
| Stepwise segmented regression analysis: An iterative statistical algorithm to detect and quantify evolutionary and revolutionary transformations in longitudinal data BC Britt Transparency in Social Media, 125-144, 2015 | 7 | 2015 |
| Analytic Investigation of a Structural Differentiation Model for Social Media Production Groups SA Matei, BC Britt Structural Differentiation in Social Media, 69-84, 2017 | 6 | 2017 |
| System-level motivating factors for collaboration on Wikipedia: a longitudinal network analysis BC Britt Purdue University, 2011 | 6 | 2011 |
| Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking NH Brinson, BC Britt Journal of Research in Interactive Marketing, 2021 | 5 | 2021 |
| From cooperation to competition: An interaction-based contingency theory of communities of practice BC Britt Journal of Knowledge Management, 2020 | 5 | 2020 |
