| Investigating heterogeneity in brand preferences in logit models for panel data PK Chintagunta, DC Jain, NJ Vilcassim Journal of Marketing Research 28 (4), 417-428, 1991 | 482 | 1991 |
| Investigating household purchase timing decisions: A conditional hazard function approach DC Jain, NJ Vilcassim Marketing Science 10 (1), 1-23, 1991 | 439 | 1991 |
| Manufacturer-retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market V Kadiyali, P Chintagunta, N Vilcassim Marketing Science 19 (2), 127-148, 2000 | 404 | 2000 |
| A random-coefficients logit brand-choice model applied to panel data DC Jain, NJ Vilcassim, PK Chintagunta Journal of Business & Economic Statistics 12 (3), 317-328, 1994 | 274 | 1994 |
| Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity NJ Vilcassim, DC Jain Journal of Marketing Research 28 (1), 29-41, 1991 | 271 | 1991 |
| An empirical investigation of advertising strategies in a dynamic duopoly PK Chintagunta, NJ Vilcassim Management science 38 (9), 1230-1244, 1992 | 258 | 1992 |
| Product line extensions and competitive market interactions: An empirical analysis V Kadiyali, N Vilcassim, P Chintagunta Journal of Econometrics 89 (1-2), 339-363, 1998 | 212 | 1998 |
| Investigating dynamic multifirm market interactions in price and advertising NJ Vilcassim, V Kadiyali, PK Chintagunta Management Science 45 (4), 499-518, 1999 | 174 | 1999 |
| Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? V Kadiyali, NJ Vilcassim, PK Chintagunta Journal of Business, 459-487, 1996 | 147 | 1996 |
| Research Note—Structural Demand Estimation with Varying Product Availability HA Bruno, NJ Vilcassim Marketing Science 27 (6), 1126-1131, 2008 | 124 | 2008 |
| Assessing the economic value of distribution channels: An application to the personal computer industry J Chu, PK Chintagunta, NJ Vilcassim Journal of Marketing Research 44 (1), 29-41, 2007 | 109 | 2007 |
| Investigating retailer product category pricing from household scanner panel data NJ Vilcassim, PK Chintagunta Journal of Retailing 71 (2), 103-128, 1995 | 99 | 1995 |
| When talk is “free”: The effect of tariff structure on usage under two-and three-part tariffs E Ascarza, A Lambrecht, N Vilcassim Journal of Marketing Research 49 (6), 882-899, 2012 | 96 | 2012 |
| easyJet® pricing strategy: Should low-fare airlines offer last-minute deals? O Koenigsberg, E Muller, NJ Vilcassim QME 6, 279-297, 2008 | 75 | 2008 |
| Pricing patterns of cellular phones and phonecalls: A segment-level analysis DC Jain, E Muller, NJ Vilcassim Management Science 45 (2), 131-141, 1999 | 67 | 1999 |
| Marketing investment decisions in a dynamic duopoly: A model and empirical analysis PK Chintagunta, NJ Vilcassim International Journal of Research in Marketing 11 (3), 287-306, 1994 | 67 | 1994 |
| Price discrimination in service industries A Lambrecht, K Seim, N Vilcassim, A Cheema, Y Chen, GS Crawford, ... Marketing Letters 23, 423-438, 2012 | 66 | 2012 |
| The perils of category management: The effect of product assortment on multicategory purchase incidence S Hong, K Misra, NJ Vilcassim Journal of Marketing 80 (5), 34-52, 2016 | 64 | 2016 |
| Structural modeling and policy simulation BJ Bronnenberg, PE Rossi, NJ Vilcassim Journal of Marketing Research 42 (1), 22-26, 2005 | 62 | 2005 |
| Supporting a higher shelf price through coupon distributions NJ Vilcassim, DR Wittink Journal of Consumer Marketing 4 (2), 29-39, 1987 | 51 | 1987 |
