| In pursuit of an effective B2B digital marketing strategy in an emerging market VA Vieira, MIS de Almeida, R Agnihotri, NSDAC da Silva, S Arunachalam Journal of the Academy of Marketing Science 47 (6), 1085-1108, 2019 | 239 | 2019 |
| Innovation pathway to profitability: The role of entrepreneurial orientation and marketing capabilities S Arunachalam, SN Ramaswami, P Herrmann, D Walker Journal of the Academy of Marketing Science 46, 744-766, 2018 | 121 | 2018 |
| Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions R Varadarajan, RB Welden, S Arunachalam, M Haenlein, S Gupta International Journal of Research in Marketing 39 (2), 482-501, 2022 | 115 | 2022 |
| New product introductions for low-income consumers in emerging markets S Arunachalam, SC Bahadir, SG Bharadwaj, R Guesalaga Journal of the Academy of Marketing Science 48, 914-940, 2020 | 68 | 2020 |
| Divided attitudinal loyalty and customer value: role of dealers in an indirect channel SN Ramaswami, S Arunachalam Journal of the Academy of Marketing Science 44, 770-790, 2016 | 51 | 2016 |
| A theoretical model of the formation and dissolution of emerging market international marketing alliances K Pedada, S Arunachalam, M Dass Journal of the Academy of Marketing Science 48, 826-847, 2020 | 33 | 2020 |
| Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D S Arunachalam, SN Ramaswami, PC Patel, L Chai International Journal of Research in Marketing 39 (3), 927-946, 2022 | 13 | 2022 |
| Hierarchical model for goal guided summarization of annual financial reports Y Agrawal, V Anand, S Arunachalam, V Varma Companion Proceedings of the Web Conference 2021, 247-254, 2021 | 8 | 2021 |
| Omnichannel Strategy R Venkatesan, S Arunachalam The Routledge Companion to Strategic Marketing, edited by Bodo Schlegelmilch …, 2021 | 6 | 2021 |
| Marketing analytics S Arunachalam, A Sharma Essentials of Business Analytics: An Introduction to the Methodology and its …, 2019 | 6 | 2019 |
| Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implications SR Pingali, S Singha, S Arunachalam, K Pedada Journal of Business Research 164, 113973, 2023 | 5 | 2023 |
| Should a firm bring a supplier into the boardroom? S Ambulkar, S Arunachalam, R Bommaraju, S Ramaswami Production and Operations Management 32 (1), 28-44, 2023 | 3 | 2023 |
| Goal-Directed Extractive Summarization of Financial Reports Y Agrawal, V Anand, M Gupta, S Arunachalam, V Varma Proceedings of the 30th ACM International Conference on Information …, 2021 | 2 | 2021 |
| Does consumer privacy act influence firm performance in the retail industry? Evidence from a US state-level law change PC Patel, P Oghazi, S Arunachalam Journal of Business Research 162, 113881, 2023 | 1 | 2023 |
| Unpacking collective materialism: how values shape consumption in seven Asian markets R Batra, S Arunachalam, NYC Wong, MSW Lee Journal of International Business Studies, 2023 | | 2023 |
| B2B branding strategies: Complex, but necessary R Lopamudra, P Praveen, S Arunachalam Fortune, 2021 | | 2021 |
| 19 Omnichannel Strategy S Arunachalam, R Venkatesan Routledge, 2020 | | 2020 |
| How to Use Disruptive Business Models to Reach the Next Billion Consumers S Arunachalam ISBInsight, 2019 | | 2019 |
| FMCG Lessons for Pharma M Sinha, S Arunachalam Forbes, 2019 | | 2019 |
| OTC drugs: Can pharma move fast-enough? M Sinha, S Arunachalam Fortune, 2019 | | 2019 |
![Sridhar N [MKT] Ramaswami](/scholar/images/cleardot.gif)
Sridhar N [MKT] RamaswamiProfessor of Marketing, Iowa State UniversityVerified email at iastate.edu![Sridhar N [MKT] Ramaswami](/citations/images/avatar_scholar_56.png){kind=avatar}
