Brahim Zarouali
Brahim Zarouali
Assistant Professor at Institute for Media Studies (IMS), KU Leuven
Verified email at
Cited by
Cited by
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda
L Hudders, P De Pauw, V Cauberghe, K Panic, B Zarouali, E Rozendaal
Journal of advertising 46 (2), 333-349, 2017
Predicting consumer responses to a chatbot on Facebook
B Zarouali, E Van den Broeck, M Walrave, K Poels
Cyberpsychology, Behavior, and Social Networking 21 (8), 491-497, 2018
Chatbot advertising effectiveness: When does the message get through?
E Van den Broeck, B Zarouali, K Poels
Computers in Human Behavior 98, 150-157, 2019
Using a personality-profiling algorithm to investigate political microtargeting: assessing the persuasion effects of personality-tailored ads on social media
B Zarouali, T Dobber, G De Pauw, C de Vreese
Communication Research 49 (8), 1066-1091, 2022
“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing
B Zarouali, K Ponnet, M Walrave, K Poels
Computers in Human Behavior 69, 157-165, 2017
Is this recommended by an algorithm? The development and validation of the algorithmic media content awareness scale (AMCA-scale)
B Zarouali, SC Boerman, CH de Vreese
Telematics and Informatics 62, 101607, 2021
Platform ad archives: promises and pitfalls
P Leerssen, J Ausloos, B Zarouali, N Helberger, CH de Vreese
Internet Policy Review 8 (4), 2019
Considering children's advertising literacy from a methodological point of view: past practices and future recommendations
B Zarouali, P De Pauw, K Ponnet, M Walrave, K Poels, V Cauberghe, ...
Journal of current issues and research in advertising, 2018
‘You talking to me?’The influence of peer communication on adolescents’ persuasion knowledge and attitude towards social advertisements
B Zarouali, K Poels, M Walrave, K Ponnet
Behaviour & Information Technology 37 (5), 502-516, 2018
Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility
B Zarouali, M Makhortykh, M Bastian, T Araujo
European journal of communication 36 (1), 53-68, 2021
Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites: implications for regulation
B Zarouali, V Verdoodt, M Walrave, K Poels, K Ponnet, E Lievens
Young consumers 21 (3), 351-367, 2020
The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
B Zarouali, K Poels, M Walrave, K Ponnet
International Journal of Advertising, 2019
WhatsApp Marketing: A Study on WhatsApp Brand Communication and the Role of Trust in Self-Disclosure
B Zarouali, A Brosius, N Helberger, CH de Vreese
International Journal of Communication 15, 25, 2021
“Everything under control?”: Privacy control salience influences both critical processing and perceived persuasiveness of targeted advertising among adolescents
B Zarouali, K Poels, K Ponnet, M Walrave
Cyberpsychology: Journal of Psychosocial Research on Cyberspace 12 (1), 2018
Investigating algorithmic misconceptions in a media context: Source of a new digital divide?
B Zarouali, N Helberger, CH De Vreese
Media and Communication 9 (4), 134-144, 2021
The influence of a descriptive norm label on adolescents’ persuasion knowledge and privacy-protective behavior on social networking sites
B Zarouali, K Poels, K Ponnet, M Walrave
Communication Monographs 88 (1), 5-25, 2021
The algorithmic persuasion framework in online communication: conceptualization and a future research agenda
B Zarouali, SC Boerman, HAM Voorveld, G van Noort
Internet Research 32 (4), 1076-1096, 2022
Frequencies, drivers, and solutions to news non-attendance: Investigating differences between low news usage and news (topic) avoidance with conversational agents
J Ohme, T Araujo, B Zarouali, CH de Vreese
Journalism Studies 23 (12), 1510-1530, 2022
Comparing chatbots and online surveys for (longitudinal) data collection: an investigation of response characteristics, data quality, and user evaluation
B Zarouali, T Araujo, J Ohme, C de Vreese
Communication Methods and Measures 18 (1), 72-91, 2024
Advertising literacy
B Zarouali, M Walrave, K Ponnet, K Poels
The international encyclopedia of media literacy, 1-11, 2019
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