Short-and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior SJG Ahn, JN Bailenson, D Park Computers in Human Behavior 39, 235-245, 2014 | 303 | 2014 |
Rethinking the persuasion knowledge model: Schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising NJ Evans, D Park Journal of Current Issues & Research in Advertising 36 (2), 157-176, 2015 | 149 | 2015 |
Replication in advertising research, 1980–2012: a longitudinal analysis of leading advertising journals JH Park, O Venger, DY Park, LN Reid Journal of Current Issues & Research in Advertising 36 (2), 115-135, 2015 | 34 | 2015 |
THE EFECTS OF FORMAT, TOPIC KNOWLEDGE, AND EXPEREINCE ON ADVERTISING AND BRAND RECOGNITION FOR PAID SEARCH ADVERTISING N Evans, D Park American Academy of Advertising. Conference. Proceedings (Online), 169, 2016 | 5 | 2016 |
REPLICATION IN ADVERTISING RESEARCH: A LONGITUDINAL ANALYSIS OF ADVERTISING JOURNALS, 1980 TO 2011 JH Park, O Venger, DY Park, C Schmitz, LN Reid American Academy of Advertising. Conference. Proceedings (Online), 57, 2013 | | 2013 |