| Brand trust in the context of consumer loyalty E Delgado‐Ballester, JL Munuera‐Alemán European Journal of marketing, 2001 | 1931 | 2001 |
| Does brand trust matter to brand equity? E Delgado‐Ballester, JL Munuera‐Alemán Journal of product & brand management, 2005 | 1380 | 2005 |
| Development and validation of a brand trust scale E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen International journal of market research 45 (1), 35-54, 2003 | 1300 | 2003 |
| Applicability of a brand trust scale across product categories: A multigroup invariance analysis E Delgado‐Ballester European Journal of Marketing 38 (5/6), 573-592, 2004 | 555 | 2004 |
| Sales promotions effects on consumer-based brand equity M Palazn-Vidal, E Delgado-Ballester International Journal of market research 47 (2), 179-204, 2005 | 199 | 2005 |
| Revitalising brands through communication messages: the role of brand familiarity E Delgado‐Ballester, A Navarro, M Sicilia European Journal of Marketing 46 (1/2), 31-51, 2012 | 196 | 2012 |
| Effectiveness of price discounts and premium promotions M Palazon, E Delgado‐Ballester Psychology & Marketing 26 (12), 1108-1129, 2009 | 190 | 2009 |
| Brand trust in the context of consumer loyalty E Delgado, JL Munuera European Journal of marketing 35 (11/12), 1238-1258, 2001 | 156 | 2001 |
| Product innovation in small manufacturers, market orientation and the industry's five competitive forces: Empirical evidence from Spain M Hernández‐Espallardo, E Delgado‐Ballester European Journal of Innovation Management, 2009 | 139 | 2009 |
| The moderating role of price consciousness on the effectiveness of price discounts and premium promotions M Palazon, E Delgado Journal of Product & Brand Management, 2009 | 134 | 2009 |
| Estado actual de la investigación sobre la lealtad a la marca: una revisión teórica MED Ballester Dirección y Organización, 2004 | 124 | 2004 |
| Building online brands through brand alliances in internet E Delgado‐Ballester, M Hernández‐Espallardo European Journal of Marketing, 2008 | 109 | 2008 |
| Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness E Delgado-Ballester, M Hernandez-Espallardo, A Rodriguez-Orejuela European Journal of Marketing, 2014 | 107 | 2014 |
| Once upon a brand”: Storytelling practices by Spanish brands EEFS Delgado-Ballester Spanish Journal of Marketing – ESIC, 115-131, 2016 | 106 | 2016 |
| Effect of brand associations on consumer reactions to unknown on-line brands E Delgado-Ballester, M Hernández-Espallardo International Journal of Electronic Commerce 12 (3), 81-113, 2008 | 102 | 2008 |
| El papel de las redes sociales como generadoras de" amor a la marca" M Palazón, E Delgado, M Sicilia UCJC Business and Society Review (formerly known as Universia Business Review), 2014 | 92 | 2014 |
| Hedonic or utilitarian premiums: does it matter? M Palazon, E Delgado-Ballester European Journal of Marketing 47 (8), 1256-1275, 2013 | 89 | 2013 |
| Brand experimental value versus brand functional value: which matters more for the brand? E Delgado-Ballester, EF Sabiote European Journal of Marketing, 2015 | 84 | 2015 |
| Marcas de experiencia: marcando la diferencia EF Sabiote, MED Ballester Estudios Gerenciales 27 (121), 59-77, 2011 | 83 | 2011 |
| Development and validation of a brand trust scale JL Munuera-Aleman, E Delgado-Ballester, MJ Yague-Guillén International Journal of Market Research 45 (1), 1-18, 2003 | 77 | 2003 |
