Elena Delgado-Ballester
Elena Delgado-Ballester
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Cited by
Brand trust in the context of consumer loyalty
E Delgado‐Ballester, JL Munuera‐Alemán
European Journal of marketing, 2001
Does brand trust matter to brand equity?
E Delgado‐Ballester, JL Munuera‐Alemán
Journal of product & brand management, 2005
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International journal of market research 45 (1), 35-54, 2003
Applicability of a brand trust scale across product categories: A multigroup invariance analysis
E Delgado‐Ballester
European Journal of Marketing 38 (5/6), 573-592, 2004
Sales promotions effects on consumer-based brand equity
M Palazn-Vidal, E Delgado-Ballester
International Journal of market research 47 (2), 179-204, 2005
Revitalising brands through communication messages: the role of brand familiarity
E Delgado‐Ballester, A Navarro, M Sicilia
European Journal of Marketing 46 (1/2), 31-51, 2012
Effectiveness of price discounts and premium promotions
M Palazon, E Delgado‐Ballester
Psychology & Marketing 26 (12), 1108-1129, 2009
Brand trust in the context of consumer loyalty
E Delgado, JL Munuera
European Journal of marketing 35 (11/12), 1238-1258, 2001
Product innovation in small manufacturers, market orientation and the industry's five competitive forces: Empirical evidence from Spain
M Hernández‐Espallardo, E Delgado‐Ballester
European Journal of Innovation Management, 2009
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions
M Palazon, E Delgado
Journal of Product & Brand Management, 2009
Estado actual de la investigación sobre la lealtad a la marca: una revisión teórica
MED Ballester
Dirección y Organización, 2004
Building online brands through brand alliances in internet
E Delgado‐Ballester, M Hernández‐Espallardo
European Journal of Marketing, 2008
Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness
E Delgado-Ballester, M Hernandez-Espallardo, A Rodriguez-Orejuela
European Journal of Marketing, 2014
Once upon a brand”: Storytelling practices by Spanish brands
EEFS Delgado-Ballester
Spanish Journal of Marketing – ESIC, 115-131, 2016
Effect of brand associations on consumer reactions to unknown on-line brands
E Delgado-Ballester, M Hernández-Espallardo
International Journal of Electronic Commerce 12 (3), 81-113, 2008
El papel de las redes sociales como generadoras de" amor a la marca"
M Palazón, E Delgado, M Sicilia
UCJC Business and Society Review (formerly known as Universia Business Review), 2014
Hedonic or utilitarian premiums: does it matter?
M Palazon, E Delgado-Ballester
European Journal of Marketing 47 (8), 1256-1275, 2013
Brand experimental value versus brand functional value: which matters more for the brand?
E Delgado-Ballester, EF Sabiote
European Journal of Marketing, 2015
Marcas de experiencia: marcando la diferencia
EF Sabiote, MED Ballester
Estudios Gerenciales 27 (121), 59-77, 2011
Development and validation of a brand trust scale
JL Munuera-Aleman, E Delgado-Ballester, MJ Yague-Guillén
International Journal of Market Research 45 (1), 1-18, 2003
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