| The impact of national stereotypes on the country of origin effect: A conceptual framework M Chattalas, T Kramer, H Takada International Marketing Review 25 (1), 54-74, 2008 | 502 | 2008 |
| Conscious and nonconscious components of superstitious beliefs in judgment and decision making T Kramer, L Block Journal of Consumer Research 34 (6), 783-793, 2007 | 277 | 2007 |
| Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice K Wilcox, T Kramer, S Sen Journal of Consumer Research 38 (1), 151-163, 2010 | 247 | 2010 |
| The effect of measurement task transparency on preference construction and evaluations of personalized recommendations T Kramer Journal of Marketing Research 44 (2), 224-233, 2007 | 209 | 2007 |
| The effect of superstitious beliefs on performance expectations L Block, T Kramer Journal of the Academy of Marketing Science 37 (2), 161-169, 2009 | 191 | 2009 |
| Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses HC Kim, T Kramer Journal of Consumer Research 42 (2), 284-299, 2015 | 178 | 2015 |
| The effect of cultural orientation on consumer responses to personalization T Kramer, S Spolter-Weisfeld, M Thakkar Marketing Science 26 (2), 246-258, 2007 | 175 | 2007 |
| Nonconscious effects of peculiar beliefs on consumer psychology and choice T Kramer, L Block Journal of Consumer Psychology 21 (1), 101-111, 2011 | 103 | 2011 |
| Do touch interface users feel more engaged? The impact of input device type on online shoppers’ engagement, affect, and purchase decisions S Chung, T Kramer, EM Wong Psychology & Marketing 35 (11), 795-806, 2018 | 101 | 2018 |
| “Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions HM Kim, T Kramer Marketing Letters 17 (4), 311-321, 2006 | 87 | 2006 |
| In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong K Kulow, T Kramer Journal of Consumer Research 43 (2), 334-353, 2016 | 86 | 2016 |
| The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices HM Kim, T Kramer Marketing Letters 17 (3), 193-203, 2006 | 81 | 2006 |
| Approach-avoidance motivation and the use of affect as information T Kramer, SO Yoon Journal of Consumer Psychology 17 (2), 128-138, 2007 | 77 | 2007 |
| Approach-avoidance motivation and the use of affect as information T Kramer, SO Yoon | 77 | 2006 |
| Like Mike: Ability contagion through touched objects increases confidence and improves performance T Kramer, LG Block Organizational Behavior and Human Decision Processes 124 (2), 215-228, 2014 | 62 | 2014 |
| The effect of a no-pain, no-gain lay theory on product efficacy perceptions T Kramer, C Irmak, LG Block, V Ilyuk Marketing Letters 23 (3), 517-529, 2012 | 59 | 2012 |
| Comparison selection: An approach to the study of consumer judgment and choice I Simonson, JR Bettman, T Kramer, JW Payne Journal of Consumer Psychology 23 (1), 137-149, 2013 | 51 | 2013 |
| Ritualistic Consumption Decreases Loneliness by Increasing Meaning X Wang, Y Sun, T Kramer Journal of Marketing Research 58 (2), 282-298, 2021 | 50 | 2021 |
| The effect of dialectical thinking on the integration of contradictory information Y DeMotta, MC Chao, T Kramer Journal of Consumer Psychology 26 (1), 40-52, 2016 | 47 | 2016 |
| The effect of schadenfreude on choice of conventional versus unconventional options T Kramer, O Yucel-Aybat, L Lau-Gesk Organizational Behavior and Human Decision Processes 116 (1), 140-147, 2011 | 43 | 2011 |
