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Marsela Thanasi
Marsela Thanasi
American University of the Middle East, Kuwait. College of Business Administration
Verified email at aum.edu.kw - Homepage
Title
Cited by
Cited by
Year
The role of relationship quality and loyalty programs in building customer loyalty
P Kwiatek, Z Morgan, M Thanasi-Boçe
Journal of Business & Industrial Marketing 35 (11), 1645-1657, 2020
662020
Enhancing students' entrepreneurial capacity through marketing simulation games
M Thanasi-Boçe
Education and Training 62 (9), 999 -1013, 2020
402020
Loyalty program activity: make B2B customers buy more
P Kwiatek, M Thanasi-Boce
Marketing Intelligence & Planning 37 (5), 542-554, 2019
262019
Hedonic appraisal of apartments in Tirana
M Thanasi
International Journal of Housing Markets and Analysis 9 (2), 239-255, 2016
192016
Shopping Centers, Retail location, and Trade Area: The Case of Shopping Centers in Albania.
R Bozdo, M Thanasi, V Hysi
Journal of Marketing & Management 4 (1), 2013
142013
The importance of distance and attraction in patronizing a shopping mall
M Thanasi-Boçe, P Kwiatek, L and Labadze
Journal of Place Management and Development 14 (2), 222-238, 2020
132020
Social responsibility approach among universities’ community
M Thanasi-Boçe, S Kurtishi-Kastrati
Journal of Enterprising Communities: People and Places in the Global Economy …, 2021
122021
The role of the instructor, motivation, and interaction in building online learning satisfaction during the COVID-19 Pandemic.
M Thanasi-Boçe
Electronic Journal of e-Learning 19 (5), 401-415, 2021
92021
The role of social media usage and engagement on purchase intentions for fashion brands
M Thanasi-Boçe, J Zeqiri, S Kurtishi-Kastrati
International Journal of E-Services and Mobile Applications (IJESMA) 14 (1 …, 2022
72022
Property mass evaluation in Albania
M Thanasi
Journal of Marketing and Management 5 (2), 1, 2014
42014
Combating Luxury Counterfeiting Through Blockchain Technology
M Thanasi-Boçe, N AL-Issa, O Ali
Blockchain Technologies in the Textile and Fashion Industry, 1-16, 2022
32022
Impact of the Model of Taxation on Transfering Properties in Immovable Property Market in Albania
M Thanasi, V Hysi
Journal of Finance, Accounting and Management 4 (2), 1, 2013
32013
Improvement of service-delievery in Immovable Property Registration Organization in Albania
M Thanasi
ABSCR Conference, Venice, Italy, 20-22, 2012
32012
Dimensions and outcomes of Electronic Service Quality in the GCC countries
M Thanasi-Boçe, A Kulakli
International Journal of Quality and Service Sciences 15 (3/4), 239-258, 2023
22023
Boosting Luxury Sustainability Through Blockchain Technology
ALI Nermain, M Thanasi-Boçe, O Ali
Blockchain Technologies in the Textile and Fashion Industry, 17-46, 2022
22022
Developing brand relationships through social media communication: a cross-cultural comparison
M Thanasi-Boçe, O Ali, A Ersoy
International Journal of Electronic Marketing and Retailing, 2022
22022
Hedonic Price Model and Its Application to the Housing Market (Literature Review)
M Thanasi
Unpublished Research Report, Faculty of Economy, Department of Marketing …, 2015
22015
LEARNING STYLES IN GROUP COMPOSITION: EVIDENCE FROM A MARKETING SIMULATION
P Kwiatek, S Papakonstantinidis, M Thanasi-Boçe, E Limani
Marketing Education Review 32 (1), 33-44, 2022
12022
Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
M Thanasi-Boçe, SFH Zaidi, S Kurtishi-Kastrati, M Momin
Human Behavior and Emerging Technologies 2024 (https://doi.org/10.1155/2024 …, 2024
2024
Factors Influencing Consumer Acceptance of Mobile Payment during the COVID-19 Pandemic & Usage Continuance Intent: A Quantitative Study
SFH Zaidi, O Ali, M Thanasi-Boçe
Emerging Science Journal 7 (5), 1551-1573, 2023
2023
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