Follow
Bartosz W. Wojdynski
Bartosz W. Wojdynski
Jim Kennedy New Media Professor, University of Georgia
Verified email at uga.edu - Homepage
Title
Cited by
Cited by
Year
Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising
BW Wojdynski, NJ Evans
Journal of Advertising 45 (2), 157-168, 2016
7882016
The deceptiveness of sponsored news articles: How readers recognize and perceive native advertising
BW Wojdynski
American Behavioral Scientist 60 (12), 1475-1491, 2016
2542016
Tracking users' visual attention and responses to personalized advertising based on task cognitive demand
H Bang, BW Wojdynski
Computers in Human Behavior 55, 867-876, 2016
2072016
The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats
BW Wojdynski, NJ Evans
International Journal of Advertising 39 (1), 4-31, 2020
1572020
The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
MA Amazeen, BW Wojdynski
Journalism 21 (12), 1965-1984, 2020
1552020
Native advertising: Engagement, deception, and implications for theory
BW Wojdynski
The new advertising: Branding, content and consumer relationships in a data …, 2016
1432016
Native advertising and the future of mass communication
BW Wojdynski, GJ Golan
American Behavioral Scientist 60 (12), 1403-1407, 2016
1412016
Measuring Sponsorship Transparency in the Age of Native Advertising
BW Wojdynski, NJ Evans, MG Hoy
Journal of Consumer Affairs 52 (1), 115-137, 2018
1382018
Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts
MA Amazeen, BW Wojdynski
Mass Communication and Society 22 (2), 222-247, 2019
1112019
How sponsorship transparency mitigates negative effects of advertising recognition
NJ Evans, BW Wojdynski, M Grubbs Hoy
International Journal of Advertising 38 (3), 364-382, 2019
932019
Building a better native advertising disclosure
BW Wojdynski, H Bang, K Keib, BN Jefferson, D Choi, JL Malson
Journal of Interactive Advertising 17 (2), 150-161, 2017
882017
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
D Choi, H Bang, BW Wojdynski, YI Lee, KM Keib
Journal of Interactive Marketing 42, 18-31, 2018
802018
Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media news
K Keib, C Espina, YI Lee, BW Wojdynski, D Choi, H Bang
Media Psychology 21 (2), 202-221, 2018
782018
Distraction effects of contextual advertising on online news processing: an eye-tracking study
BW Wojdynski, H Bang
Behaviour & Information Technology 35 (8), 654-664, 2016
652016
Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned
GJ Nowak, NJ Evans, BW Wojdynski, SJG Ahn, ME Len-Rios, K Carera, ...
Vaccine 38 (5), 1225-1233, 2020
582020
The three dimensions of website navigability: Explication and effects
BW Wojdynski, S Kalyanaraman
Journal of the Association for Information Science and Technology 67 (2 …, 2016
382016
How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism
H Bang, D Choi, BW Wojdynski, YI Lee
International Journal of Advertising 38 (8), 1116-1138, 2019
362019
Effects of “meaningful” entertainment on altruistic behavior: Investigating potential mediators
E Bailey, BW Wojdynski
Journal of Broadcasting & Electronic Media 59 (4), 603-619, 2015
362015
Vertical and or versus? Horizontal communities: Need for orientation, media use and agenda melding
D Weaver, B Wojdynski, R McKeever, D Shaw
Proceedings of the Annual Convention of the World Association for Public …, 2010
342010
Moody news: The impact of collective emotion ratings on online news consumers’ attitudes, memory, and behavioral intentions
JG Myrick, BW Wojdynski
New Media & Society 18 (11), 2576-2594, 2016
302016
The system can't perform the operation now. Try again later.
Articles 1–20