| Do nudges reduce disparities? Choice architecture compensates for low consumer knowledge K Mrkva, NA Posner, C Reeck, EJ Johnson Journal of Marketing 85 (4), 67-84, 2021 | 119 | 2021 |
| Moderating loss aversion: Loss aversion has moderators, but reports of its death are greatly exaggerated K Mrkva, EJ Johnson, S Gächter, A Herrmann Journal of Consumer Psychology 30 (3), 407-428, 2020 | 116 | 2020 |
| Salience theory of mere exposure: Relative exposure increases liking, extremity, and emotional intensity. K Mrkva, L Van Boven Journal of Personality and Social Psychology 118 (6), 1118, 2020 | 93 | 2020 |
| Simulational fluency reduces feelings of psychological distance. K Mrkva, M Travers, L Van Boven Journal of Experimental Psychology: General 147 (3), 354, 2018 | 75 | 2018 |
| The development of moral imagination D Narvaez, K Mrkva The ethics of creativity, 25-45, 2014 | 70* | 2014 |
| Attentional accounting: Voluntary spatial attention increases budget category prioritization. K Mrkva, L Van Boven Journal of Experimental Psychology: General 146 (9), 1296, 2017 | 65 | 2017 |
| Attention drives emotion: Voluntary visual attention increases perceived emotional intensity K Mrkva, J Westfall, L Van Boven Psychological science 30 (6), 942-954, 2019 | 43 | 2019 |
| Attention increases environmental risk perception. K Mrkva, JC Cole, L Van Boven Journal of Experimental Psychology: General 150 (1), 83, 2021 | 32 | 2021 |
| Attention influences emotion, judgment, and decision making to explain mental simulation. K Mrkva, J Ramos, L Van Boven Psychology of Consciousness: Theory, Research, and Practice 7 (4), 404, 2020 | 22 | 2020 |
| Giving, fast and slow: Reflection increases costly (but not uncostly) charitable giving K Mrkva Journal of Behavioral Decision Making 30 (5), 1052-1065, 2017 | 22 | 2017 |
| Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making M Mormann, T Griffiths, C Janiszewski, JE Russo, A Aribarg, NJS Ashby, ... Marketing Letters 31, 381-392, 2020 | 19 | 2020 |
| Nudging app adoption: Choice architecture facilitates consumer uptake of mobile apps C Reeck, NA Posner, K Mrkva, EJ Johnson Journal of Marketing 87 (4), 510-527, 2023 | 17 | 2023 |
| Dark defaults: How choice architecture steers political campaign donations N Posner, A Simonov, K Mrkva, EJ Johnson Proceedings of the National Academy of Sciences 120 (40), e2218385120, 2023 | 5* | 2023 |
| Above and beyond the content: Feelings influence mental simulations K Mrkva, L Cian, L Van Boven Behavioral and Brain Sciences 43, 2020 | 2 | 2020 |
| AI-induced indifference: Unfair AI reduces prosociality RZ Zhang, EJ Kyung, C Longoni, L Cian, K Mrkva Cognition 254, 105937, 2025 | 1 | 2025 |
| Design systems with your most vulnerable users in mind K Mrkva, EJ Johnson, C Reeck, NA Posner | 1 | 2021 |
| Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making M Milica, T Griffiths, C Janiszewski, RJ Edward, A Anocha, B Rajesh, ... Marketing Letters 31 (4), 381-392, 2020 | 1 | 2020 |
| Salience in mere exposure: Salience makes evaluations more extreme and accounts for exposure effects K Mrkva University of Colorado at Boulder, 2018 | 1 | 2018 |
| When nudges have societal-level impact. EJ Johnson, K Mrkva Behavioral & Brain Sciences 46, 2023 | | 2023 |
| Effort accounting: People prefer to spend hard-earned money on long-lasting purchases K Mrkva, J Walker, RA Farrokhnia Association for Consumer Research 2021, 2021 | | 2021 |
Leaf Van BovenProfessor of Psychology and Neuroscience, University of Colorado BoulderПотвърден имейл адрес: colorado.edu
