| The sacred and the profane in consumer behavior: Theodicy on the odyssey RW Belk, M Wallendorf, JF Sherry Jr Journal of consumer research 16 (1), 1-38, 1989 | 3038 | 1989 |
| Market-oriented ethnography: interpretation building and marketing strategy formulation EJ Arnould, M Wallendorf Journal of marketing research 31 (4), 484-504, 1994 | 1650 | 1994 |
| “My favorite things”: A cross-cultural inquiry into object attachment, possessiveness, and social linkage M Wallendorf, EJ Arnould Journal of Consumer Research 14 (4), 531-547, 1988 | 1522 | 1988 |
| A naturalistic inquiry into buyer and seller behavior at a swap meet RW Belk, JF Sherry Jr, M Wallendorf Journal of Consumer Research 14 (4), 449-470, 1988 | 1269 | 1988 |
| Assessing trustworthiness in naturalistic consumer research M Wallendorf, RW Belk ACR special volumes, 1989 | 1121 | 1989 |
| “We gather together”: Consumption rituals of thanksgiving day M Wallendorf, EJ Arnould Journal of consumer research 18 (1), 13-31, 1991 | 998 | 1991 |
| Consumer behavior, basic findings and management implications G Zaltman, M Wallendorf | 904 | 1979 |
| Ethnic migration, assimilation, and consumption M Wallendorf, MD Reilly Journal of Consumer Research 10 (3), 292-302, 1983 | 675 | 1983 |
| Introspection in consumer research: implementation and implications M Wallendorf, M Brucks Journal of consumer Research 20 (3), 339-359, 1993 | 598 | 1993 |
| The sacred meanings of money RW Belk, M Wallendorf Journal of Economic psychology 11 (1), 35-67, 1990 | 480 | 1990 |
| The role of normative political ideology in consumer behavior D Crockett, M Wallendorf Journal of Consumer Research 31 (3), 511-528, 2004 | 393 | 2004 |
| Collecting in a consumer culture RW Belk, M Wallendorf, MB Holbrook ACR Special Volumes, 1991 | 298 | 1991 |
| Materialism, status signaling, and product satisfaction J Wang, M Wallendorf Journal of the Academy of Marketing Science 34 (4), 494-505, 2006 | 268 | 2006 |
| Literally literacy M Wallendorf Journal of Consumer Research 27 (4), 505-511, 2001 | 215 | 2001 |
| Intracommunity gifting at the intersection of contemporary moral and market economies MF Weinberger, M Wallendorf Journal of Consumer Research 39 (1), 74-92, 2012 | 214 | 2012 |
| Of mice and men: gender identity in collecting RW Belk, M Wallendorf Interpreting objects and collections, 240-253, 2012 | 179 | 2012 |
| Taste engineering: An extended consumer model of cultural competence constitution AF Maciel, M Wallendorf Journal of Consumer Research 43 (5), 726-746, 2017 | 169 | 2017 |
| Ashes to ashes, dust to dust: Conceptualizing consumer disposition of possessions MM Young, M Wallendorf Proceedings of the AMA winter educator’s conference, 33-39, 1989 | 129 | 1989 |
| Consumers’ attributions of the cause of their product satisfaction and dissatisfaction V Valle, M Wallendorf Consumer satisfaction, dissatisfaction, and complaining behavior, 26-30, 1977 | 123 | 1977 |
| Deep Meaning in Possessions: The Paper. M Wallendorf, R Belk, D Heisley Advances in consumer research 15 (1), 1988 | 114 | 1988 |
