| Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions N Purnawirawan, P De Pelsmacker, N Dens Journal of interactive marketing 26 (4), 244-255, 2012 | 449 | 2012 |
| A meta-analytic investigation of the role of valence in online reviews N Purnawirawan, M Eisend, P De Pelsmacker, N Dens Journal of Interactive Marketing 31 (1), 17-27, 2015 | 338 | 2015 |
| Is this for me? How consumers respond to personalized advertising on social network sites F De Keyzer, N Dens, P De Pelsmacker Journal of Interactive Advertising 15 (2), 124-134, 2015 | 247 | 2015 |
| Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement N Dens, P De Pelsmacker Journal of Brand Management 18, 50-65, 2010 | 195 | 2010 |
| Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance V Cauberghe, P De Pelsmacker, W Janssens, N Dens Accident Analysis & Prevention 41 (2), 276-285, 2009 | 157 | 2009 |
| Do you like what you recognize? N Dens, P De Pelsmacker, M Wouters, N Purnawirawan Journal of Advertising 41 (3), 35-54, 2012 | 143 | 2012 |
| Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs) C Buzeta, P De Pelsmacker, N Dens Journal of Interactive Marketing 52 (1), 79-98, 2020 | 139 | 2020 |
| Children’s responses to traditional versus hybrid advertising formats: The moderating role of persuasion knowledge Y Verhellen, C Oates, P De Pelsmacker, N Dens Journal of Consumer Policy 37, 235-255, 2014 | 119 | 2014 |
| Consumer responses to brands placed in Youtube movies: the effect of prominence and celebrity endorser expertise Y Verhellen, N Dens, P De Pelsmacker Journal of electronic commerce research.-Long Beach, Calif.,[200-], currens …, 2013 | 97 | 2013 |
| A longitudinal content analysis of gender role portrayal in Belgian television advertising Y Verhellen, N Dens, P De Pelsmacker Journal of Marketing Communications 22 (2), 170-188, 2016 | 88 | 2016 |
| Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation N Dens, P De Pelsmacker Marketing Letters 21, 175-189, 2010 | 86 | 2010 |
| Attitudes toward the extension and parent brand in response to extension advertising N Dens, P De Pelsmacker Journal of Business Research 63 (11), 1237-1244, 2010 | 85 | 2010 |
| “We (b) care”: how review set balance moderates the appropriate response strategy to negative online reviews N Dens, P De Pelsmacker, N Purnawirawan Journal of Service Management 26 (3), 2015 | 84 | 2015 |
| Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance S De Meulenaer, P De Pelsmacker, N Dens Health communication 33 (3), 291-298, 2018 | 81 | 2018 |
| Balance and sequence in online reviews: The wrap effect N Purnawirawan, N Dens, P De Pelsmacker International Journal of Electronic Commerce 17 (2), 71-98, 2012 | 80 | 2012 |
| Exploring consumer reactions to incongruent mild disgust appeals N Dens, P De Pelsmacker, W Janssens Journal of marketing communications 14 (4), 249-269, 2008 | 78 | 2008 |
| Personalized advertisements with integration of names and photographs: An eye-tracking experiment J Pfiffelmann, N Dens, S Soulez Journal of Business Research 111, 196-207, 2020 | 66 | 2020 |
| Which cues cause consumers to perceive brands as more global? A conjoint analysis S De Meulenaer, N Dens, P De Pelsmacker International Marketing Review 32 (6), 606-626, 2015 | 66 | 2015 |
| The impact of text valence, star rating and rated usefulness in online reviews P De Pelsmacker, N Dens, A Kolomiiets International Journal of Advertising 37 (3), 340-359, 2018 | 60 | 2018 |
| Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies Y Verhellen, N Dens, P De Pelsmacker Marketing Letters 27, 461-471, 2016 | 60 | 2016 |
Patrick De PelsmackerUniversity of AntwerpVerified email at uantwerpen.be
