| Privacy concerns on social networking sites: Interplay among posting types, content, and audiences Y Jeong, Y Kim Computers in Human Behavior 69, 302-310, 2017 | 81 | 2017 |
| Impacts of website context relevance on banner advertisement effectiveness Y Jeong, CM King Journal of Promotion Management 16 (3), 247-264, 2010 | 64 | 2010 |
| What are you worrying about on Facebook and Twitter? An empirical investigation of young social network site users’ privacy perceptions and behaviors Y Jeong, E Coyle Journal of Interactive Advertising 14 (2), 51-59, 2014 | 60 | 2014 |
| Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts Y Jeong, Y Kim, X Zhao International Journal of Advertising 30 (4), 617-640, 2011 | 50 | 2011 |
| My friend likes this brand: Do ads with social context attract more attention on social networking sites? K Windels, J Heo, Y Jeong, L Porter, AR Jung, R Wang Computers in Human Behavior 84, 420-429, 2018 | 46 | 2018 |
| Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness Y Jeong, M Sanders, X Zhao Journal of Marketing Communications 17 (4), 263-279, 2011 | 32 | 2011 |
| How Much Is Too Much?: The Collective Impact of Repetition and Position In Multi-Segment Sports Broadcast Y Jeong, H Tran, X Zhao Journal of Advertising Research 52 (1), 87-101, 2012 | 22 | 2012 |
| Evaluating food labels and food messages: An experimental study of the impact of message format and product type on evaluations of magazine food advertisements Y Jeong, LK Lundy Journal of Applied Communications 99 (1), 5, 2015 | 16 | 2015 |
| The effectiveness of the length of commercials in different types of television programs Y Jeong The University of North Carolina at Chapel Hill, 2007 | 14 | 2007 |
| What determines international disaster coverage in the US news media? Y Jeong, SY Lee Journalism 20 (12), 1593-1610, 2019 | 11 | 2019 |
| The impact of commercial break position on advertising effectiveness in different mood conditions Y Jeong Journal of Promotion Management 17 (3), 291-314, 2011 | 9 | 2011 |
| The impact of the length of preceding and succeeding ads on television advertising effectiveness Y Jeong Journal of marketing communications 23 (4), 385-399, 2017 | 7 | 2017 |
| Reading the world’s mind: Political, socioeconomic and cultural approaches to understanding worldwide Internet search queries Y Jeong, R Mahmood International Communication Gazette 73 (3), 233-251, 2011 | 7 | 2011 |
| Communication, digital media, and popular culture in Korea: Contemporary research and future prospects PH Ang, EJ Ki, S Nah, JH Ahn, Y Cho, HS Chung, Y Jeong, S Kang, ... Lexington Books, 2018 | 6 | 2018 |
| Detecting Pod Position Effects in the Context of Multi-Segment Sport Programs: Implications from Four Super Bowl Broadcasts. Y Jeong, H Tran Sport Marketing Quarterly 23 (1), 2014 | 5 | 2014 |
| Effects of Website context relevance on banner advertisement effectiveness Y Jeong California State University, Fullerton, 2003 | 3 | 2003 |
| Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of … C Yang, G Kim, Y Jeong Health Marketing Quarterly 40 (1), 39-58, 2023 | 2 | 2023 |
| A Review of Korea-Related Advertising Research Y Jeong, Y Kim Communication, Digital Media, and Popular Culture in Korea: Contemporary …, 2018 | 1 | 2018 |
| The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements Y Jeong, PPU Diep, HD Tran Journal of Marketing Communications, 1-25, 2024 | | 2024 |
| Covering COVID-19 in the United States: Factors Influencing the News Coverage of the Global Health Crisis During Different Pandemic Situations Y Jeong, JY Shaw, J Weng Journalism & Mass Communication Quarterly, 10776990231211925, 2023 | | 2023 |
