Sergio Román
Sergio Román
Professor and Chair of Marketing (University of Murcia, Spain)
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Cited by
Cited by
University students' academic performance: An integrative conceptual framework and empirical analysis
P Fenollar, S Román, PJ Cuestas
British Journal of Educational Psychology 77 (4), 873-891, 2007
The importance of food naturalness for consumers: Results of a systematic review
S Román, LM Sánchez-Siles, M Siegrist
Trends in Food Science & Technology 67, 44-57, 2017
Relationship outcomes of perceived ethical sales behavior: the customer's perspective
S Román, S Ruiz
Journal of business research 58 (4), 439-445, 2005
Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers
S Román, D Iacobucci
Journal of the academy of Marketing Science 38 (3), 363-382, 2010
The impact of ethical sales behaviour on customer satisfaction, trust and loyalty to the company: An empirical study in the financial services industry
S Román
Journal of marketing management 19 (9-10), 915-939, 2003
The ethics of online retailing: a scale development and validation from the consumers’ perspective
S Román
Journal of Business Ethics 72 (2), 131-148, 2007
Determinants and consequences of ethical behaviour: an empirical study of salespeople
S Román, JL Munuera
European Journal of Marketing, 2005
Relational consequences of perceived deception in online shopping: the moderating roles of type of product, consumer’s attitude toward the internet and consumer’s demographics
S Román
Journal of business ethics 95 (3), 373-391, 2010
The perceptions of consumers regarding online retailers’ ethics and their relationship with consumers’ general internet expertise and word of mouth: a preliminary analysis
S Román, PJ Cuestas
Journal of Business Ethics 83 (4), 641-656, 2008
Determinants of consumer attributions of corporate social responsibility
L Marín, PJ Cuestas, S Román
Journal of Business Ethics 138 (2), 247-260, 2016
An examination of the interrelationships between self‐esteem, others' expectations, family support, learning approaches and academic achievement
S Román, PJ Cuestas, P Fenollar
Studies in higher education 33 (2), 127-138, 2008
The effects of sales training on sales force activity
S Roman, S Ruiz, JL Munuera
European Journal of Marketing, 2002
Is the influence of privacy and security on online trust the same for all type of consumers?
I P Riquelme, S Román
Electronic Markets 24 (2), 135-149, 2014
Venta personal y dirección de ventas
I Kuster, S Román
La fidelización del cliente, Thomson, Madrid, 2006
Consumers’ perceptions of online and offline retailer deception: a moderated mediation analysis
IP Riquelme, S Román, D Iacobucci
Journal of Interactive Marketing 35 (1), 16-26, 2016
The influence of consumers’ cognitive and psychographic traits on perceived deception: A comparison between online and offline retailing contexts
IP Riquelme, S Román
Journal of business ethics 119 (3), 405-422, 2014
Adding clicks to bricks: A study of the consequences on customer loyalty in a service context
E Fernández-Sabiote, S Román
Electronic Commerce Research and Applications 11 (1), 36-48, 2012
The influence of sales force technology use on outcome performance
S Román, R Rodríguez
Journal of Business & Industrial Marketing, 2015
The influence of social regard on the customer–service firm relationship: the moderating role of length of relationship
EF Sabiote, S Román
Journal of Business and Psychology 24 (4), 441-453, 2009
Changes in sales call frequency: A longitudinal examination of the consequences in the supplier–customer relationship
S Román, PJ Martín
Industrial Marketing Management 37 (5), 554-564, 2008
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