Kelly Haws
Kelly Haws
Anne Marie and Thomas B. Walker, Jr. Professor of Marketing, Vanderbilt University
Потвърден имейл адрес: vanderbilt.edu
Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research
WO Bearden, RG Netemeyer, KL Haws
Sage publications, 2011
Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products
KL Haws, KP Winterich, RW Naylor
Journal of consumer psychology 24 (3), 336-354, 2014
Dynamic pricing and consumer fairness perceptions
KL Haws, WO Bearden
Journal of consumer research 33 (3), 304-311, 2006
An assessment of chronic regulatory focus measures
K Haws, U Dholakia, WO Bearden
Journal of Marketing Research 47 (October), 967-982, 2009
Helpful hopefulness: The effect of future positive emotions on consumption
KP Winterich, KL Haws
Journal of Consumer Research 38 (October), 505-524, 2012
Traveling with companions: The social customer journey
R Hamilton, R Ferraro, KL Haws, A Mukhopadhyay
Journal of Marketing 85 (1), 68-92, 2021
The squander sequence: Understanding food waste at each stage of the consumer decision-making process
LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ...
Journal of Public Policy & Marketing 35 (2), 292-304, 2016
Consumer spending self-control effectiveness and outcome elaboration prompts
KL Haws, WO Bearden, GY Nenkov
Journal of the Academy of Marketing Science 40, 695-710, 2012
Healthy diets make empty wallets: The healthy= expensive intuition
KL Haws, RW Reczek, KL Sample
Journal of Consumer Research 43 (6), 992-1007, 2017
Eating with a purpose: consumer response to functional food health claims in conflicting versus complementary information environments
RW Naylor, CM Droms, KL Haws
Journal of Public Policy & Marketing 28 (2), 221-233, 2009
Healthy satiation: The role of decreasing desire in effective self-control
JP Redden, KL Haws
Journal of Consumer Research 39 (5), 1100-1114, 2013
Keeping it all without being buried alive: Understanding product retention tendency
KL Haws, RW Naylor, RA Coulter, WO Bearden
Journal of Consumer Psychology 22 (2), 224-236, 2012
Seize the day! Encouraging indulgence for the hyperopic consumer
KL Haws, C Poynor
Journal of Consumer Research 35 (4), 680-691, 2008
Sounds big: The effects of acoustic pitch on product perceptions
ML Lowe, KL Haws
Journal of Marketing Research 54 (2), 331-346, 2017
Motivating customers to adhere to expert advice in professional services: a medical service context
K Seiders, AG Flynn, LL Berry, KL Haws
Journal of Service Research 18 (1), 39-58, 2015
When Value Trumps Health in a Supersized World
K Haws, K Winterich
Journal of Marketing 77, 2013
On the road to addiction: The facilitative and preventive roles of marketing cues
IM Martin, MA Kamins, DM Pirouz, SW Davis, KL Haws, AM Mirabito, ...
Journal of Business Research 66 (8), 1219-1226, 2013
Healthy through presence or absence, nature or science?: A framework for understanding front-of-package food claims
Q André, P Chandon, K Haws
Journal of Public Policy & Marketing 38 (2), 172-191, 2019
Vice-virtue bundles
PJ Liu, KL Haws, C Lamberton, TH Campbell, GJ Fitzsimons
Management Science 61 (1), 204-228, 2015
Lucky loyalty: the effect of consumer effort on predictions of randomly determined marketing outcomes
RW Reczek, KL Haws, CA Summers
Journal of Consumer Research 41 (4), 1065-1077, 2014
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