| Effects of interactivity in a web site: The moderating effect of need for cognition M Sicilia, S Ruiz, JL Munuera Journal of advertising 34 (3), 31-44, 2005 | 560 | 2005 |
| Brand communities on the internet M Sicilia, M Palazón Corporate Communications: An International Journal 13 (3), 255-270, 2008 | 373 | 2008 |
| The impact of cognitive and/or affective processing styles on consumer response to advertising appeals S Ruiz, M Sicilia Journal of business Research 57 (6), 657-664, 2004 | 289 | 2004 |
| Determinants of E-WOM influence: The role of consumers’ internet experience M López, M Sicilia Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014 | 234 | 2014 |
| Revitalising brands through communication messages: the role of brand familiarity E Delgado‐Ballester, A Navarro, M Sicilia European Journal of Marketing 46 (1/2), 31-51, 2012 | 196 | 2012 |
| Attitude Formation Online-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand M Sicilia, S Ruiz, N Reynolds International Journal of Market Research 48 (2), 139-154, 2006 | 125 | 2006 |
| eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making M López, M Sicilia Journal of Interactive Advertising 14 (2), 86-97, 2014 | 123 | 2014 |
| The effects of the amount of information on cognitive responses in online purchasing tasks M Sicilia, S Ruiz Electronic Commerce Research and Applications 9 (2), 183-191, 2010 | 122 | 2010 |
| Casos de comportamiento del consumidor: Reflexiones para la dirección de marketing S Ruiz de Maya, I Grande Esteban ESIC Editorial, 2013 | 114 | 2013 |
| How WOM marketing contributes to new product adoption: Testing competitive communication strategies M López, M Sicilia European Journal of Marketing, 2013 | 102 | 2013 |
| El papel de las redes sociales como generadoras de" amor a la marca" M Palazón, E Delgado, M Sicilia Universia Business Review, 18-39, 2014 | 96 | 2014 |
| Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico M López, M Sicilia Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013 | 69 | 2013 |
| The need to belong and self‐disclosure in positive word‐of‐mouth behaviours: The moderating effect of self–brand connection M Sicilia, E Delgado‐Ballester, M Palazon Journal of Consumer Behaviour 15 (1), 60-71, 2016 | 68 | 2016 |
| The effect of user-generated content on tourist behavior: the mediating role of destination image MC Hidalgo-Alcázar, M Sicilia-Piñero, S Ruiz-de-Maya Tourism & Management Studies 10 (ESPECIAL), 158-164, 2014 | 68 | 2014 |
| The role of flow in web site effectiveness M Sicilia, S Ruiz Journal of Interactive Advertising 8 (1), 33-44, 2007 | 65 | 2007 |
| Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness M Lopez, M Sicilia, AA Moyeda-Carabaza Internet Research 27 (1), 21-51, 2017 | 63 | 2017 |
| The effect of web-based information availability on consumers’ processing and attitudes M Sicilia, S Ruiz Journal of Interactive Marketing 24 (1), 31-41, 2010 | 56 | 2010 |
| Marcas de destino y evaluación de sitios web: una metodología de investigación J Fernández-Cavia, P Díaz-Luque, A Huertas, C Rovira, ... Revista Latina de comunicación social, 622-638, 2013 | 44 | 2013 |
| Integrated Marketing Communications: effects of Advertising-Sponsorship Strategic Consistency A Navarro, M Sicilia, E Delgado‐Ballester EuroMed Journal of Business, 2009 | 43 | 2009 |
| Integrated marketing communications: Effects of advertising‐sponsorship strategic consistency A Navarro, M Sicilia, E Delgado‐Ballester EuroMed Journal of Business, 2009 | 43 | 2009 |
Salvador Ruiz de MayaProfessor of Marketing. Catedrático de Universidad. University of MurciaVerified email at um.es
