| The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model W Jang, J Kim, S Kim, JW Chun Current Issues in Tourism 24 (17), 2416-2420, 2021 | 72 | 2021 |
| The effect of CSR expectancy violation: Value from expectancy violation theory and confirmation bias SY Park, M Cho, S Kim Journal of Marketing Communications 27 (4), 365-388, 2021 | 48 | 2021 |
| When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations M Cho, SY Park, S Kim Public Relations Review 47 (1), 101928, 2021 | 42 | 2021 |
| Factors affecting advertising avoidance on online video sites E Kim, SM Choi, S Kim, YH Yeh The Journal of Advertising and Promotion Research 2 (1), 87-121, 2013 | 33 | 2013 |
| The efficacy of cause-related marketing within a social network: The effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive J Kim, J Lee, S Kim Journal of Marketing Communications 23 (5), 429-455, 2017 | 22 | 2017 |
| Metaphor as visual thinking in advertising and its effects: focus on brand familiarity and product involvement S Kim, J Kim, E Kim Journal of Promotion Management 23 (5), 654-672, 2017 | 16 | 2017 |
| The effects of anthropomorphism on how people evaluate algorithm-written news W Jang, JW Chun, S Kim, YW Kang Digital Journalism 11 (1), 103-124, 2023 | 10 | 2023 |
| The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power S Kim, AR Jung, Y Kim Journal of Marketing Communications 27 (7), 716-741, 2021 | 5 | 2021 |
| The reciprocal impact of both visual and verbal metaphors in advertisements: The moderating role of need for cognition S Kim, SY Park Journal of Visual Literacy 38 (4), 305-323, 2019 | 4 | 2019 |
| The Effects of Visual Metaphor in Advertising S Kim, J Kim Visual Communications Journal, 2019 | 4 | 2019 |
| The Effects of Colors on Brand Personality in Advertising Y Sung, S Kim The Korean Journal of Advertising 2 (2), 85-115, 2013 | 4 | 2013 |
| Exploring the antecedents of advertising avoidance on online video sites E Kim, S Kim, YH Yeh, SM Choi American Academy of Advertising. Conference. Proceedings (Online), 153, 2011 | 4 | 2011 |
| The Effects of Colors on Brand Personality in Advertising S Kim, Y Sung University of Texas at Austin, 2010 | 3 | 2010 |
| THE EFFECT OF TYPEFACE ON AD EFFECTS CONSIDERING PSYCHOLOGICAL PERCEPTION AND PERCEIVED COMMUNICATOR’S POWER S Kim, Y Kim, AR Jung Global Marketing Conference, 1046-1051, 2018 | | 2018 |
| COMPARING FOR-PROFITS AND NONPROFITS'SUSTAINABILITY DEVELOPMENT COMMUNICATION: THE ROLE OF EXPECTANCY VIOLATION AND ATTRIBUTION PROCESS SY Park, M Cho, S Kim American Academy of Advertising. Conference. Proceedings (Online), 211, 2017 | | 2017 |
| VALUE FROM EXPECTANCY VIOLATION AND CONFIRMATION BIAS: DIFFERENTIAL EFFECTS OF POSITIVE AND NEGATIVE CSR PERFORMANCE ON CONSUMER RESPONSES SY Park, M Cho, S Kim American Academy of Advertising. Conference. Proceedings (Online), 233, 2016 | | 2016 |
| THE RECIPROCAL IMPACT OF PICTORIAL AND VERBAL METAPHORS IN ADVERTISING: THE MODERATING ROLE OF NFC S Kim, SY Park American Academy of Advertising. Conference. Proceedings (Online), 207, 2016 | | 2016 |
