| Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands N Zakaria, WNA Wan-Ismail, AN Abdul-Talib Asia Pacific Journal of Marketing and Logistics 33 (2), 526-560, 2020 | 74 | 2020 |
| Superfluous or Moderation?: The Effect of Religious Value on Conspicuous Consumption Behavior for Luxury Products N Zakaria, WNA Wan-Ismail, AN Abdul-Talib Emerging Research on Islamic Marketing and Tourism in the Global Economy, 1-18, 2015 | 8 | 2015 |
| Craving vs. Compulsion for Luxury Goods?: Trends and Patterns of Conspicuous Consumption Behavior in Asian Culture WNA Wan-Ismail, N Zakaria, AN Abdul-Talib Neuroeconomics and the Decision-Making Process, 287-297, 2016 | 3 | 2016 |
| Entrepreneurial intention and its influence among international students of Universiti Utara Malaysia WNA Wan-Ismail, IA Olabinjo Journal of Advanced research in Business, Marketing, and Suppy chain …, 2017 | 2 | 2017 |
| Conspicuous consumption behavior: Cultural dimensions, implications, and future research WNAW Ismail, N Zakaria, AN Abdul-Talib Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and …, 2015 | 2 | 2015 |
| THE EFFECTS OF CULTURAL VALUES, MATERIALISM AND RELIGIOSITY ON CONSPICUOUS CONSUMPTION. W ISMAIL | 1 | 2015 |
| Conspicuous Consumption: Is It Relevant to Muslimah Fashion Industry in Malaysia?(S/O 13936) WNA Wan Ismail UUM, 2023 | | 2023 |
| THE INFLUENCE OF MASCULINE VS FEMININE ON CONSUMPTION BEHAVIOUR WNA Wan-Ismail A New World: Embracing Change and Building Resilience 15 (16), 49, 2022 | | 2022 |
| BUY OR NOT TO BUY: UNDERSTANDING THE CONSUMER PURCHASING BEHAVIOR ON COSMETIC AND PERSONAL CARE PRODUCTS WNA Wan-Ismail, M Zulfah A New World: Embracing Change and Building Resilience 15 (16), 78, 2022 | | 2022 |
| A New World: Embracing Change and Building Resilience WNA Wan-Ismail, A Ismail, SDM Pero, MZ Ahmad, A Yatiban International Studies (ICIS) 15 (16), 2022 | | 2022 |
| Tastiway’s Export Strategy A Ismail, N Kaliappena, WNAW Ismaila UUM PRESS 27, 73, 2020 | | 2020 |
| Superfluous or Moderation? N Zakaria, WNA Wan-Ismail, AN Abdul-Talib | | 2015 |
| Conspicuous Consumption Behavior WNAW Ismail, N Zakaria, AN Abdul-Talib | | 2015 |
| Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior WNA Wan Ismail, N Zakaria, AN Abdul Talib | | 2014 |
| Cultural Patterns of the Gen Y Conspicuous Consumption Behavior N Zakaria, WNAW Ismail, AN Abdul-Talib ميحرلا نمحرلا الله مسب, 30, 2014 | | 2014 |
| Cultural patterns of the Gen Y conspicuous consumption behavior: A perspective on consumer's level and intensity of religiosity N Zakaria, WNA Wan Ismail, AN Abdul Talib | | 2014 |
| Simply showing off? The impact of materialism value on conspicuous comsumption WNA Wan Ismail, AN Abdul Talib, N Zakaria | | 2013 |
| The Impact of Culture, Materialism and Religion on Conspicuous Consumption Behaviours WNAW Ismail, N Zakaria, AN Abdul-Talib Advances in Islamic Business, 128, 2012 | | 2012 |
