Follow
Marilyn Roberts
Marilyn Roberts
University of Texas at Austin, Ohio State University, University of Florida, Zayed University
Verified email at zu.ac.ae
Title
Cited by
Cited by
Year
Internet uses and gratifications: A structural equation model of interactive advertising
H Ko, CH Cho, MS Roberts
Journal of advertising 34 (2), 57-70, 2005
13602005
Agenda setting and issue salience online
M Roberts, W Wanta, TH Dzwo
Communication research 29 (4), 452-465, 2002
5302002
Agenda setting and political advertising: Origins of the news agenda
M Roberts, M McCombs
Political communication 11 (3), 249-262, 1994
4481994
Predicting voting behavior via the agenda-setting tradition
MS Roberts
Journalism Quarterly 69 (4), 878-892, 1992
1251992
Agenda setting and agenda melding in an age of horizontal and vertical media: A new theoretical lens for virtual brand communities
MW Ragas, MS Roberts
Journalism & Mass Communication Quarterly 86 (1), 45-64, 2009
1042009
Cross-cultural differences in motivations and perceived interactivity: a comparative study of American and Korean internet users
H Ko, MS Roberts, CH Cho
Journal of Current Issues & Research in Advertising 28 (2), 93-104, 2006
792006
Global interactive advertising: Defining what we mean and using what we have learned
MS Roberts, H Ko
Journal of Interactive Advertising 1 (2), 18-27, 2001
752001
The value of “authenticity” in “glocal” strategic communication: The new Juan Valdez campaign
JC Molleda, M Roberts
International Journal of Strategic Communication 2 (3), 154-174, 2008
672008
Communicating corporate social responsibility and brand sincerity: A case study of Chipotle Mexican Grill's ‘Food with Integrity’program
MW Ragas, MS Roberts
International Journal of Strategic Communication 3 (4), 264-280, 2009
422009
Political advertising’s influence on news, the public and their behavior
M Roberts
Communication and democracy: Exploring the intellectual frontiers in agenda …, 1997
381997
Political advertising
MS Roberts
Presidential campaign discourse: Strategic communication problems, 179-199, 1995
281995
Emotional responses of African American voters to ad messages
JD Morris, MS Roberts, GF Baker
The electronic election: Perspectives on the, 257-274, 1996
211996
Gatekeepers in international news: The Greek media
MS Roberts, P Bantimaroudis
Harvard International Journal of Press/Politics 2 (2), 62-76, 1997
201997
The millennium election: Communication in the 2000 campaign
K Anderson, MC Banwart, LC Bell, A Bernstein, TP Boyle, DB Carlin, ...
Rowman & Littlefield, 2003
152003
The effective communication of attributes in sport-sponsorship branding
T Mueller, MS Roberts
International Journal of Sport Communication 1 (2), 155-172, 2008
142008
Texas gubernatorial campaign: Influence of issues and images
M Roberts, R Anderson, M McCombs
Mass Communication Review 21, 20-35, 1994
141994
Television advertising that works: An analysis of commercials from effective campaigns
SW Marshall, MS Roberts
Cambria Press, 2008
122008
The fluidity of attitudes toward political advertising
M Roberts
Proceedings of the American Academy Advertising, 134-143, 1992
111992
Columbia’s Juan Valdez Campaign: Brand Revitalization through “Authenticity” and “Glocal” Strategic Communications
JC Molleda, MS Roberts
International media communication in a global age, 388-408, 2009
82009
The agenda-setting power of political advertising
MS Roberts
University of Texas at Austin, 1991
71991
The system can't perform the operation now. Try again later.
Articles 1–20