Marilyn Roberts
Marilyn Roberts
University of Texas at Austin, Ohio State University, University of Florida, Zayed University
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Cited by
Internet uses and gratifications: A structural equation model of interactive advertising
H Ko, CH Cho, MS Roberts
Journal of advertising 34 (2), 57-70, 2005
Agenda setting and issue salience online
M Roberts, W Wanta, TH Dzwo
Communication research 29 (4), 452-465, 2002
Agenda setting and political advertising: Origins of the news agenda
M Roberts, M McCombs
Political communication 11 (3), 249-262, 1994
Predicting voting behavior via the agenda-setting tradition
MS Roberts
Journalism Quarterly 69 (4), 878-892, 1992
Agenda setting and agenda melding in an age of horizontal and vertical media: A new theoretical lens for virtual brand communities
MW Ragas, MS Roberts
Journalism & Mass Communication Quarterly 86 (1), 45-64, 2009
Cross-cultural differences in motivations and perceived interactivity: a comparative study of American and Korean internet users
H Ko, MS Roberts, CH Cho
Journal of Current Issues & Research in Advertising 28 (2), 93-104, 2006
Global interactive advertising: Defining what we mean and using what we have learned
MS Roberts, H Ko
Journal of Interactive Advertising 1 (2), 18-27, 2001
The value of “authenticity” in “glocal” strategic communication: The new Juan Valdez campaign
JC Molleda, M Roberts
International Journal of Strategic Communication 2 (3), 154-174, 2008
Communicating corporate social responsibility and brand sincerity: A case study of Chipotle Mexican Grill's ‘Food with Integrity’program
MW Ragas, MS Roberts
International Journal of Strategic Communication 3 (4), 264-280, 2009
Political advertising’s influence on news, the public and their behavior
M Roberts
Communication and democracy: Exploring the intellectual frontiers in agenda …, 1997
Political advertising
MS Roberts
Presidential campaign discourse: Strategic communication problems, 179-199, 1995
Emotional responses of African American voters to ad messages
JD Morris, MS Roberts, GF Baker
The electronic election: Perspectives on the, 257-274, 1996
Gatekeepers in international news: The Greek media
MS Roberts, P Bantimaroudis
Harvard International Journal of Press/Politics 2 (2), 62-76, 1997
The millennium election: Communication in the 2000 campaign
K Anderson, MC Banwart, LC Bell, A Bernstein, TP Boyle, DB Carlin, ...
Rowman & Littlefield, 2003
The effective communication of attributes in sport-sponsorship branding
T Mueller, MS Roberts
International Journal of Sport Communication 1 (2), 155-172, 2008
Texas gubernatorial campaign: Influence of issues and images
M Roberts, R Anderson, M McCombs
Mass Communication Review 21, 20-35, 1994
Television advertising that works: An analysis of commercials from effective campaigns
SW Marshall, MS Roberts
Cambria Press, 2008
The fluidity of attitudes toward political advertising
M Roberts
Proceedings of the American Academy Advertising, 134-143, 1992
Columbia’s Juan Valdez Campaign: Brand Revitalization through “Authenticity” and “Glocal” Strategic Communications
JC Molleda, MS Roberts
International media communication in a global age, 388-408, 2009
The agenda-setting power of political advertising
MS Roberts
University of Texas at Austin, 1991
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