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Jun Zhang
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The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective
JS Lim, MJ Choe, J Zhang, GY Noh
Computers in Human Behavior 108, 106327, 2020
2752020
Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency
JS Lim, J Zhang
Technology in Society 69, 101965, 2022
532022
Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers
J Zhang, JS Lim
Journal of Brand Management 28, 77–98, 2021
162021
The impact of message appraisals of Dove’s Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers
JS Lim, J Zhang
Telematics and Informatics 61 (101594), 2021
72021
News audiences in the age of artificial intelligence: Perceptions and behaviors of optimizers, mainstreamers, and skeptics
JS Lim, D Shin, J Zhang, S Masiclat, R Luttrell, D Kinsey
Journal of Broadcasting & Electronic Media 67 (3), 353-375, 2023
32023
Cognitive and Affective Routes to the Adoption of Protective Behaviors Against Health Risks of PM2. 5 in China
JS Lim, J Zhang
Health Communication 38 (10), 2235-2246, 2023
12023
Efficacy of response strategies in brand spillover crises: The roles of perceived attribute similarity, blame attribution and attitude towards response messages
J Zhang, JS Lim
Journal of Contingencies and Crisis Management 32 (1), e12548, 2024
2024
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