Vladimir Zhechev
Vladimir Zhechev
Associate Professor PhD in Marketing and Branding, University of Economics - Varna
Verified email at ue-varna.bg
Title
Cited by
Cited by
Year
Hotel revenue management–a critical literature review
S Ivanov, V Zhechev
Tourism: an international interdisciplinary journal 60 (2), 175-197, 2012
1652012
Hotel marketing
S Ivanov, V Zhechev
Varna: Zangador, 2, 2011
332011
The Routledge handbook of hotel chain management
M Ivanova, S Ivanov, VP Magnini
Routledge, 2016
232016
Маркетинг в хотелиерството
С Иванов, В Жечев
Zangador Ltd., 2011
142011
Strategic readiness for CRM process management: the case of business service companies in Bulgaria
EP Stanimirov, VS Zhechev, MR Stanimirova
Inquiry 2 (1), 2017
52017
CRM Мениджмънт / CRM Management
V Станимиров, Е., Жечев, В. / Stanimirov, Evgeni and Zhechev
Наука и икономика ИУ - Варна, 2013
5*2013
Търговска марка и бранд мениджмънт
В Станимиров, В Жечев
Наука и икономика ИУ - Варна, 2013
42013
Factors shaping attitudes towards niche luxury cars resulting from brand extensions
VS Zhechev, E Stanimirov
Inquiry 2 (1), 2017
32017
Cruise tourism in Bulgaria
PD Ilcheva, VS Zhechev
The International Hospitality and Tourism Student Journal 2 (4), 2010
32010
The impact of overbooking on hotels’ operation management
A Todorov, V Zhechev
The International Journal of Hospitality and Tourism Student Journal 2 (4), 2010
32010
Stealth Marketing Strategy–Origins, Manifestations and Practical Application
VS Zhechev
Horizons in the development of human resources and knowledge (June 12, 2015), 2015
22015
Потребителската ориентация като фактор за удовлетвореност на клиентите
Е Станимиров, В Жечев
2
Ethical Branding - A Corporate Commitment Or Compliance With Contemporary Trends
VS Zhechev, DP Zhecheva
Annals of marketing-mba 4, 72-90, 2019
12019
Measuring Brand Competitive Performance – a Focus on Ethical Brand Positioning
V Zhechev
The 12th International Days of Statistics and Economics, Prague, September 6 …, 2018
12018
Brand positioning of domestic services in Australia
V Zhechev, E Stanimirov
Global Journal of Business, Economics and Management: Current Issues 8 (1 …, 2018
12018
Integrated marketing communications of hotel chains
V Zhechev
The Routledge Handbook of Hotel Chain Management, 274-294, 2016
12016
ИМИДЖОВИ ЕФЕКТИ ОТ ЕКСТЕНЗИЯТА НА БРАНДА ПРИ НИШОВИ АВТОМОБИЛИ
ВС Жечев
Автореферат, УИ Варна, 11, 2015
12015
The Impact of Brand Extensions on Brand Image Dilution Related to Nichemanship: An Example of Porsche in Bulgaria
V Zhechev, E Stanimirov
International Journal of Professional Management., 2014
12014
The Impact of Organisational Flexibility and Employee Commitment on Customer Satisfaction
E Stanimirov, V Zhechev
International Journal of Professional Management 7 (3), 2012
12012
Маркетинг в хотелиерството (Hotel Marketing)
SH Ivanov, VS Zhechev
12011
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