| Sales force management GA Churchill, NM Ford, OC Walker, MW Johnston, JF Tanner Irwin, 1993 | 1094 | 1993 |
| Analysis of role conflict and role ambiguity in a structural equations framework. RG Netemeyer, MW Johnston, S Burton Journal of applied psychology 75 (2), 148, 1990 | 1059 | 1990 |
| Role stress, work-family conflict and emotional exhaustion: Inter-relationships and effects on some work-related consequences JS Boles, MW Johnston, JF Hair Jr Journal of Personal Selling & Sales Management 17 (1), 17-28, 1997 | 759 | 1997 |
| A longitudinal assessment of the impact of selected organizational influences on salespeople's organizational commitment during early employment MW Johnston, A Parasuraman, CM Futrell, WC Black Journal of marketing research 27 (3), 333-344, 1990 | 737 | 1990 |
| The role of emotional exhaustion in sales force attitude and behavior relationships E Babakus, DW Cravens, M Johnston, WC Moncrief Journal of the Academy of Marketing Science 27 (1), 58-70, 1999 | 616 | 1999 |
| Administración de ventas MW Johnston, GW Marshall McGraw Hill, 2009 | 591 | 2009 |
| Sales force management: Leadership, innovation, technology MW Johnston, GW Marshall Routledge, 2020 | 367 | 2020 |
| Examining the role of organizational variables in the salesperson job satisfaction model E Babakus, DW Cravens, M Johnston, WC Moncrief Journal of Personal Selling & Sales Management 16 (3), 33-46, 1996 | 338 | 1996 |
| The influence of personal variables on salesperson selling orientation BS O'Hara, JS Boles, MW Johnston Journal of Personal Selling & Sales Management 11 (1), 61-67, 1991 | 312 | 1991 |
| Antecedents and outcomes of organizational commitment: A study of salespeople JK Sager, MW Johnston Journal of Personal Selling & Sales Management 9 (1), 30-41, 1989 | 312 | 1989 |
| Self-deception and the nature of mind M Johnston Perspectives on self-deception, 63-91, 1988 | 297 | 1988 |
| A comparison of two models for the prediction of volitional and goal-directed behaviors: A confirmatory analysis approach RG Netemeyer, S Burton, M Johnston Social psychology quarterly, 87-100, 1991 | 231 | 1991 |
| Churchill/Ford/Walker's sales force management MW Johnston, NM Ford, OC Walker, GW Marshall, GA Churchill (No Title), 2003 | 216 | 2003 |
| Marketing management GW Marshall, MW Johnston McGraw-Hill, 2019 | 174 | 2019 |
| The relationship between organizational commitment, job satisfaction, and turnover among new salespeople MW Johnston, PR Varadarajan, CM Futrell, J Sager Journal of Personal Selling & Sales Management 7 (3), 29-38, 1987 | 168 | 1987 |
| An exploratory investigation into the relationshps between promotion and turnover: A quasi-experimental longitudinal study MW Johnston, RW Griffeth, S Burton, PP Carson Journal of Management 19 (1), 33-49, 1993 | 161 | 1993 |
| A framework for personal selling and sales management ethical decision making OC Ferrell, MW Johnston, L Ferrell Journal of Personal Selling & Sales Management 27 (4), 291-299, 2007 | 156 | 2007 |
| Ethical ideologies and older consumer perceptions of unethical sales tactics RP Ramsey, GW Marshall, MW Johnston, DR Deeter-Schmelz Journal of business Ethics 70, 191-207, 2007 | 156 | 2007 |
| Leader behavior, work-attitudes, and turnover of salespeople: An integrative study E Jones, DM Kantak, CM Futrell, MW Johnston Journal of Personal Selling & Sales Management 16 (2), 13-23, 1996 | 148 | 1996 |
| Performance and job satisfaction effects on salesperson turnover: A replication and extension MW Johnston, A Parasuraman, CM Futrell, J Sager Journal of Business Research 16 (1), 67-83, 1988 | 140 | 1988 |
