Следене
John Roberts
John Roberts
University of New South Wales and London Business School
Потвърден имейл адрес: agsm.edu.au - Начална страница
Заглавие
Позовавания
Позовавания
Година
Development and testing of a model of consideration set composition
JH Roberts, JM Lattin
Journal of Marketing Research 28 (4), 429-440, 1991
9441991
Determinants of user innovation and innovation sharing in a local market
PD Morrison, JH Roberts, E Von Hippel
Management science 46 (12), 1513-1527, 2000
9142000
The nature of lead users and measurement of leading edge status
PD Morrison, JH Roberts, DF Midgley
Research policy 33 (2), 351-362, 2004
4852004
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
JH Roberts, GL Urban
Management Science 34 (2), 167-185, 1988
4591988
Consideration: Review of research and prospects for future insights
JH Roberts, JM Lattin
Journal of Marketing Research 34 (3), 406-410, 1997
3211997
Brand equity, consumer learning and choice
T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ...
Marketing letters 10 (3), 301-318, 1999
2541999
Assessing marketing performance: don't settle for a silver metric
T Ambler, JH Roberts
Journal of Marketing Management 24 (7-8), 733-750, 2008
2272008
Reality or perception? The effect of actual and perceived performance on satisfaction and behavioral intention
S Burton, S Sheather, J Roberts
Journal of Service Research 5 (4), 292-302, 2003
2182003
Prelaunch forecasting of new automobiles
GL Urban, JR Hauser, JH Roberts
Management Science 36 (4), 401-421, 1990
2181990
The effect of network structure in industrial diffusion processes
DF Midgley, PD Morrison, JH Roberts
Research Policy 21 (6), 533-552, 1992
1761992
Developing new rules for new markets
JH Roberts
Journal of the Academy of Marketing Science 28 (1), 31-44, 2000
1682000
From academic research to marketing practice: Exploring the marketing science value chain
JH Roberts, U Kayande, S Stremersch
How to Get Published in the Best Marketing Journals, 2019
1402019
Explanatory and predictive models of consumer behavior
JH Roberts, GL Lilien
Handbooks in operations research and management science 5, 27-82, 1993
1261993
A grounded model of consideration set size and composition
J Roberts
ACR North American Advances, 1989
1231989
Why, when, and how should the effect of marketing be measured? A stakeholder perspective for corporate social responsibility metrics
P Raghubir, J Roberts, KN Lemon, RS Winer
Journal of Public Policy & Marketing 29 (1), 66-77, 2010
1212010
Matching electronic distribution channels to product characteristics: the role of congruence in consideration set formation
PD Morrison, JH Roberts
Journal of Business Research 41 (3), 223-229, 1998
1111998
Studying consideration in the consumer decision process: Progress and challenges
J Roberts, P Nedungadi
International Journal of Research in Marketing 12 (1), 3-7, 1995
921995
Beware the silver metric: Marketing performance measurement has to be multidimensional
T Ambler, J Roberts
Marketing Science Institute, Report 6 (113), 6-113, 2006
872006
The marketing accounting interface–lessons and limitations
BK Sidhu, JH Roberts
Journal of Marketing Management 24 (7-8), 669-686, 2008
682008
Disaggregate-level diffusion models
JH Roberts, JM Lattin
New-product diffusion models, 207-236, 2000
632000
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Статии 1–20