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Erlinde Cornelis
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The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images
E Cornelis, PC Peter
Journal of Business Research 77, 102-112, 2017
642017
The effectiveness of regulatory (in) congruent ads: The moderating role of an ad’s rational versus emotional tone
E Cornelis, L Adams, V Cauberghe
International Journal of Advertising 31 (2), 397-420, 2012
492012
Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages
E Cornelis, V Cauberghe, P De Pelsmacker
Journal of Health Psychology 19 (9), 1132-1142, 2014
422014
The ambivalence story: Using refutation to counter the negative effects of ambivalence in two-sided messages
E Cornelis, N Heuvinck, A Majmundar
International Journal of Advertising 39 (3), 410-432, 2020
272020
Two-sided messages for health risk prevention: the role of argument type, refutation, and issue ambivalence
E Cornelis, V Cauberghe, P De Pelsmacker
Substance use & misuse 48 (9), 719-730, 2013
262013
The inoculating effect of message sidedness on adolescents’ binge drinking intentions: The moderating role of issue involvement
E Cornelis, V Cauberghe, P De Pelsmacker
Journal of Drug Issues 44 (3), 254-268, 2014
242014
Understanding backers’ interactions with crowdfunding campaigns: Co-innovators or consumers?
M Ahsan, EFI Cornelis, A Baker
Journal of Research in Marketing and Entrepreneurship 20 (2), 252-272, 2018
202018
The credibility of refutation in two-sided anti-drug messages
E Cornelis, V Cauberghe, P De Pelsmacker
Journal of Social Marketing 5 (3), 241-257, 2015
202015
Regulatory congruence effects in two-sided advertising: The mediating role of processing fluency and processing depth
E Cornelis, V Cauberghe, P De Pelesmacker
European Journal of Marketing 48 (7/8), 1451-1465, 2014
172014
Mitigating a crisis of confidence: The effect of crisis response strategies on reward‐based crowdfunding success
EFI Cornelis, AM Baker, M Ahsan
Strategic Entrepreneurship Journal 16 (1), 67-96, 2022
102022
The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments
IA Castro, H Honea, E Cornelis, A Majmundar
International Journal of Research in Marketing 39 (2), 364-379, 2022
72022
Examining the vulnerability of ambivalent young adults to e-cigarette messages
A Majmundar, E Cornelis, MB Moran
Health Marketing Quarterly 37 (1), 73-88, 2020
72020
The impact of message sidedness on adolescents’ binge drinking intentions after peer pressure: The moderating role of issue involvement
E Cornelis, V Cauberghe, P De Pelsmacker
Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012
42012
The effectiveness of emotional and rational regulatory (in) congruent messages for a fair trade campaign
E Cornelis, L Adams, V Cauberghe
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011
32011
Persuasive effects of two-sided social marketing messages
E Cornelis
Ghent University, 2013
12013
The Friluftsliv Effect: The Benefits of Organic Design Aesthetics in Consumer Settings
E Cornelis, H Honea, I Castro
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 77, 2018
2018
Same Same, But Different: How Refutational Two-Sided Messages Steer Ambivalent Attitudes
A Majmundar, E Cornelis, N Heuvinck
ACR North American Advances, 2017
2017
“Me, Myself and I”: When Talking About Yourself Enhances Your Word-Of-Mouth
S Quaschning, E Cornelis
ACR North American Advances, 2015
2015
The Effectiveness of Advertising Disclaimers on Digitally Enhanced Images For Men and Women: the Role of Emotional Granularity
E Cornelis, P Peter
ACR North American Advances, 2014
2014
Health versus appearance focus in one-versus two-sided messages discouraging sun tanning
E Cornelis, V Cauberghe, P De Pelsmacker
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013
2013
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