| Development and validation of a brand trust scale E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen International journal of market research 45 (1), 35-54, 2003 | 1299 | 2003 |
| Development and validation of a brand trust scale E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen International Journal of Market Research 45 (1), 35-54, 2003 | 1299 | 2003 |
| Perceived quality and price: their impact on the satisfaction of restaurant customers MP Iglesias, MJY Guillén International Journal of Contemporary hospitality management, 2004 | 379 | 2004 |
| The effect of variety-seeking on customer retention in services C Berné, JM Múgica, MJ Yagüe Journal of Retailing and Consumer Services 8 (6), 335-345, 2001 | 202 | 2001 |
| La gestión estratégica y los conceptos de calidad percibida, satisfacción del cliente y lealtad JMM Grijalba, MJY Guillén, CB Manero Economía industrial, 63-74, 1996 | 170 | 1996 |
| Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name N Rubio, N Villaseñor, MJ Yagüe Journal of Retailing and Consumer Services 34, 358-368, 2017 | 153 | 2017 |
| Hotel innovation and performance in times of crisis S Campo, AM Diaz, MJ Yagüe International Journal of Contemporary Hospitality Management, 2014 | 144 | 2014 |
| Measuring private labels brand equity: a consumer perspective A Cuneo, P Lopez, MJ Yagüe European Journal of Marketing, 2012 | 124 | 2012 |
| Tourist loyalty to tour operator: Effects of price promotions and tourist effort S Campo, MJ Yagüe Journal of Travel Research 46 (3), 318-326, 2008 | 101 | 2008 |
| Responses to an advergaming campaign on a mobile social networking site: An initial research report S Okazaki, MJ Yagüe Computers in Human Behavior 28 (1), 78-86, 2012 | 94 | 2012 |
| Destination brand personality: An application to Spanish tourism A Gomez Aguilar, MJ Yaguee Guillen, N Villasenor Roman International Journal of Tourism Research 18 (3), 210-219, 2016 | 87 | 2016 |
| Development and validation of a brand trust scale JL Munuera-Aleman, E Delgado-Ballester, MJ Yague-Guillén International Journal of Market Research 45 (1), 1-18, 2003 | 77 | 2003 |
| Effects of price promotions on the perceived price S Campo, MJ Yagüe International Journal of Service Industry Management, 2007 | 66 | 2007 |
| Strategic management of store brands: an analysis from the manufacturer's perspective J Oubina, N Rubio, MJ Yagüe International Journal of Retail & Distribution Management, 2006 | 64 | 2006 |
| Exploring non‐linear effects of determinants on tourists' satisfaction S Campo, MJ Yagüe International Journal of Culture, Tourism and Hospitality Research, 2009 | 59 | 2009 |
| La denominación de origen en el desarrollo de estrategias de diferenciación: percepción y efectos de su utilización en las sociedades vinícolas de Mancha y Valdepeñas M Yague, A Jiménez Revista española de estudios agrosociales y pesqueros, 179-204, 2002 | 57 | 2002 |
| Productividad, capital tecnológico e investigación en la economía española: 1965-1980 A Lafuente, MJ Yagüe, V Salas | 56 | 1985 |
| The formation of the tourist's loyalty to the tourism distribution channel: How does it affect price discounts? S Campo, MJ Yagüe International journal of tourism research 9 (6), 453-464, 2007 | 53 | 2007 |
| Private label brands: measuring equity across consumer segments A Cuneo, P Lopez, MJ Yague Journal of Product & Brand Management 21 (6), 428-438, 2012 | 47 | 2012 |
| Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument S Campo, AM Díaz, MJ Yagüe International Journal of Hospitality Management 43, 76-86, 2014 | 46 | 2014 |
Natalia RubioAssociate Professor of Marketing (Universidad Autónoma de Madrid)Verified email at uam.es
