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Maria Jesus Yagüe
Maria Jesus Yagüe
Catedrática marketing UAM
Verified email at uam.es
Title
Cited by
Cited by
Year
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International journal of market research 45 (1), 35-54, 2003
12992003
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International Journal of Market Research 45 (1), 35-54, 2003
12992003
Perceived quality and price: their impact on the satisfaction of restaurant customers
MP Iglesias, MJY Guillén
International Journal of Contemporary hospitality management, 2004
3792004
The effect of variety-seeking on customer retention in services
C Berné, JM Múgica, MJ Yagüe
Journal of Retailing and Consumer Services 8 (6), 335-345, 2001
2022001
La gestión estratégica y los conceptos de calidad percibida, satisfacción del cliente y lealtad
JMM Grijalba, MJY Guillén, CB Manero
Economía industrial, 63-74, 1996
1701996
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
N Rubio, N Villaseñor, MJ Yagüe
Journal of Retailing and Consumer Services 34, 358-368, 2017
1532017
Hotel innovation and performance in times of crisis
S Campo, AM Diaz, MJ Yagüe
International Journal of Contemporary Hospitality Management, 2014
1442014
Measuring private labels brand equity: a consumer perspective
A Cuneo, P Lopez, MJ Yagüe
European Journal of Marketing, 2012
1242012
Tourist loyalty to tour operator: Effects of price promotions and tourist effort
S Campo, MJ Yagüe
Journal of Travel Research 46 (3), 318-326, 2008
1012008
Responses to an advergaming campaign on a mobile social networking site: An initial research report
S Okazaki, MJ Yagüe
Computers in Human Behavior 28 (1), 78-86, 2012
942012
Destination brand personality: An application to Spanish tourism
A Gomez Aguilar, MJ Yaguee Guillen, N Villasenor Roman
International Journal of Tourism Research 18 (3), 210-219, 2016
872016
Development and validation of a brand trust scale
JL Munuera-Aleman, E Delgado-Ballester, MJ Yague-Guillén
International Journal of Market Research 45 (1), 1-18, 2003
772003
Effects of price promotions on the perceived price
S Campo, MJ Yagüe
International Journal of Service Industry Management, 2007
662007
Strategic management of store brands: an analysis from the manufacturer's perspective
J Oubina, N Rubio, MJ Yagüe
International Journal of Retail & Distribution Management, 2006
642006
Exploring non‐linear effects of determinants on tourists' satisfaction
S Campo, MJ Yagüe
International Journal of Culture, Tourism and Hospitality Research, 2009
592009
La denominación de origen en el desarrollo de estrategias de diferenciación: percepción y efectos de su utilización en las sociedades vinícolas de Mancha y Valdepeñas
M Yague, A Jiménez
Revista española de estudios agrosociales y pesqueros, 179-204, 2002
572002
Productividad, capital tecnológico e investigación en la economía española: 1965-1980
A Lafuente, MJ Yagüe, V Salas
561985
The formation of the tourist's loyalty to the tourism distribution channel: How does it affect price discounts?
S Campo, MJ Yagüe
International journal of tourism research 9 (6), 453-464, 2007
532007
Private label brands: measuring equity across consumer segments
A Cuneo, P Lopez, MJ Yague
Journal of Product & Brand Management 21 (6), 428-438, 2012
472012
Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument
S Campo, AM Díaz, MJ Yagüe
International Journal of Hospitality Management 43, 76-86, 2014
462014
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