Stacy Wood
Stacy Wood
Langdon Distinguished University Professor of Marketing
Потвърден имейл адрес: ncsu.edu
Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
J Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S Wood
Journal of marketing 61 (3), 38-53, 1997
Paradox and the consumption of authenticity through reality television
RL Rose, SL Wood
Journal of consumer research 32 (2), 284-296, 2005
Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
D Weathers, S Sharma, SL Wood
Journal of retailing 83 (4), 393-401, 2007
Remote purchase environments: The influence of return policy leniency on two-stage decision processes
SL Wood
Journal of Marketing Research 38 (2), 157-169, 2001
Generation Z as consumers: trends and innovation
S Wood
Institute for Emerging Issues: NC State University 119 (9), 7767-7779, 2013
Families and innovative consumer behavior: A triadic analysis of sibling and parental influence
J Cotte, SL Wood
Journal of consumer research 31 (1), 78-86, 2004
Prior knowledge and complacency in new product learning
SL Wood, JG Lynch Jr
Journal of Consumer Research 29 (3), 416-426, 2002
From fear to loathing? How emotion influences the evaluation and early use of innovations
SL Wood, CP Moreau
Journal of Marketing 70 (3), 44-57, 2006
Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change
SL Wood, J Swait
Journal of Consumer Psychology 12 (1), 1-13, 2002
Beyond politics—promoting Covid-19 vaccination in the United States
S Wood, K Schulman
New England Journal of Medicine 384 (7), e23, 2021
Future fantasies: a social change perspective of retailing in the 21st century
SL Wood
Journal of retailing 78 (1), 77-83, 2002
Prone to progress: Using personality to identify supporters of innovative social entrepreneurship
S Wood
Journal of Public Policy & Marketing 31 (1), 129-141, 2012
Suspicious minds: Exploring neural processes during exposure to deceptive advertising
AW Craig, YK Loureiro, S Wood, JMC Vendemia
Journal of Marketing Research 49 (3), 361-372, 2012
The comfort food fallacy: Avoiding old favorites in times of change
S Wood
Journal of Consumer Research 36 (6), 950-963, 2010
Self-generated advertisements: Testimonials and the perils of consumer exaggeration
TA Shimp, SL Wood, L Smarandescu
Journal of advertising research 47 (4), 453-461, 2007
Predicting happiness: How normative feeling rules influence (and even reverse) durability bias
SL Wood, JR Bettman
Journal of Consumer Psychology 17 (3), 188-201, 2007
Smart subcategories: How assortment formats influence consumer learning and satisfaction
C Poynor, S Wood
Journal of Consumer Research 37 (1), 159-175, 2010
A “good” new brand—What happens when new brands try to stand out through corporate social responsibility
S Robinson, S Wood
Journal of Business Research 92, 231-241, 2018
Looking innovative: exploring the role of impression management in high‐tech product adoption and use
S Wood, S Hoeffler
Journal of Product Innovation Management 30 (6), 1254-1270, 2013
When vaccine apathy, not hesitancy, drives vaccine disinterest
S Wood, K Schulman
Jama 325 (24), 2435-2436, 2021
Системата не може да изпълни операцията сега. Опитайте отново по-късно.
Статии 1–20