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Ansgar Zerfass
Ansgar Zerfass
Other namesAnsgar Zerfaß
Professor and Chair of Strategic Communication, Leipzig University
Verified email at uni-leipzig.de - Homepage
Title
Cited by
Cited by
Year
Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations
A Zerfaß
Springer-Verlag, 2010
6022010
Strategic Communication: Opportunities and Challenges of the Research Area 1
D Holtzhausen, A Zerfass
The Routledge handbook of strategic communication, 3-17, 2014
585*2014
Social media communication in organizations: The challenges of balancing openness, strategy, and management
J Macnamara, A Zerfass
International journal of strategic communication 6 (4), 287-308, 2012
5642012
European communication monitor 2007
A Zerfass, A Moreno, R Tench, D Verčič, P Verhoeven
Trends in Communication Management and Public Relations—Results and …, 2007
529*2007
Strategic communication: Defining the field and its contribution to research and practice
A Zerfass, D Verčič, H Nothhaft, KP Werder
Future directions of strategic communication, 159-177, 2020
4842020
Unternehmensführung und öffentlichkeitsarbeit
A Zerfaß
VS Verlag für Sozialwissenschaften, 2004
3752004
Innovation, communication, and leadership: New developments in strategic communication
A Zerfass, S Huck
International journal of strategic communication 1 (2), 107-122, 2007
2862007
Internal communication and innovation culture: developing a change framework
A Linke, A Zerfass
Journal of Communication Management 15 (4), 332-348, 2011
2352011
Creating business value through corporate communication: A theory-based framework and its practical application
A Zerfass, C Viertmann
Journal of Communication Management 21 (1), 68-81, 2017
2062017
Handbuch Unternehmenskommunikation
M Piwinger, A Zerfaß
Springer-Verlag, 2007
2052007
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe
Á Moreno, C Navarro, R Tench, A Zerfass
Public relations review 41 (2), 242-253, 2015
1982015
Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Wertschöpfung, Integration
A Zerfaß
Handbuch Unternehmenskommunikation, 21-70, 2007
1922007
Strategic communication–pillars and perspectives of an alternative paradigm
DR Holtzhausen, A Zerfass
Organisationskommunikation und public relations: Forschungsparadigmen und …, 2013
1862013
Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling
A Zerfaß
Handbuch Unternehmenskommunikation: Strategie-Management–Wertschöpfung, 21-79, 2014
1852014
Die neuen Meinungsmacher
A Zerfaß, D Boelter
Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien, Graz 1, 2005
1852005
Communication excellence: How to develop, manage and lead exceptional communications
R Tench, D Verčič, A Zerfass, Á Moreno, P Verhoeven
Springer, 2017
1702017
How European PR practitioners handle digital and social media
P Verhoeven, R Tench, A Zerfass, A Moreno, D Verčič
Public relations review 38 (1), 162-164, 2012
1622012
European communication monitor 2015: Creating communication value through listening, messaging and measurement. Results of a survey in 41 countries
A Zerfass, D Verčič
EACD-European Association of Communication Directors, 2015
1542015
Corporate communication revisited: Integrating business strategy and strategic communication
A Zerfass
Public relations research: European and international perspectives and …, 2008
1522008
Social media governance: Regulatory frameworks for successful online communications
A Linke, A Zerfass
Journal of Communication Management 17 (3), 270-286, 2013
1482013
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