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Natalia Vila Lopez
Natalia Vila Lopez
Verified email at uv.es
Title
Cited by
Cited by
Year
Consumer perceptions of product packaging
O Ampuero, N Vila
Journal of consumer marketing, 2006
9532006
Market orientation and innovation: an inter‐relationship analysis
J Aldas‐Manzano, I Küster, N Vila
European Journal of Innovation Management, 2005
2132005
Desarrollo y validación de escalas de medida en marketing
NV López, IK Boluda, JA Manzano
Servei de Publicacions, Facultat de Cičncies Econňmiques i Empresarials …, 2000
1702000
The importance of innovation in international textile firms
N Vila, I Kuster
European journal of marketing, 2007
1412007
Consumer feelings and behaviours towards well designed websites
N Vila, I Kuster
Information & Management 48 (4-5), 166-177, 2011
1342011
Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials
M Royo-Vela, J Aldas-Manzano, I Küster, N Vila
Sex Roles 58 (5), 379-390, 2008
1032008
The role of packaging in positioning an orange juice
N Vila, O Ampuero
Journal of Food Products Marketing 13 (3), 21-48, 2007
1002007
Event‐brand transfer in an entertainment service: experiential marketing
N Vila‐López, MC Rodríguez‐Molina
Industrial Management & Data Systems, 2013
892013
The market orientation-innovation-success relationship: The role of internationalization strategy
I Küster, N Vila
Innovation 13 (1), 36-54, 2011
732011
Competitive positioning and market orientation: two interrelated constructs
E Bigné, N Vila‐López, I Küster‐Boluda
European Journal of Innovation Management, 2000
722000
How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach
I Küster, N Vila, P Canales
European journal of management and business economics 25 (3), 111-120, 2016
592016
The concept mapping approach in marketing: an application in the travel agencies sector
JE Bigné, J Aldás‐Manzano, I Küster, N Vila
Qualitative Market Research: An International Journal, 2002
592002
La Dirección de Empresas ante los retos del siglo XXI: Homenaje al profesor Juan José Renau Piqueras
M Menguzzato
Publicacions de la Universitat de Valčncia, 2009
56*2009
Successful SME web design through consumer focus groups
I Küster, N Vila
International Journal of Quality & Reliability Management, 2011
532011
Brand identity documentation: a cross‐national examination of identity standards manuals
B Jordá‐Albińana, O Ampuero‐Canellas, N Vila, JI Rojas‐Sola
International Marketing Review, 2009
492009
Roles de género y sexismo en la publicidad de las revistas espańolas: un análisis de las tres últimas décadas del siglo XX
M Royo-Vela, I Küster-Boluda, N Vila-López
Servicio de Publicaciones de la Universidad de Navarra, 2005
472005
Efeitos da RSC sobre o consumidor: uma aplicaçăo ao setor de transporte público terrestre
N Vila, C Gimeno-Martínez
Innovar 20 (38), 235-256, 2010
412010
Export barriers and strategic grouping
NV Lopez
Journal of Global Marketing 20 (2-3), 17-29, 2007
392007
Gender role portrayals and sexism in Spanish magazines
M Royo‐Vela, J Aldás‐Manzano, I Küster‐Boluda, N Vila‐Lopez
Equal Opportunities International, 2007
372007
How can mega events and ecological orientation improve city brand attitudes?
JT Marin-Aguilar, N Vila-López
International Journal of Contemporary Hospitality Management, 2014
352014
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Articles 1–20