| The influence of self-construal on impulsive consumption LJ Shrum, Y Zhang The Routledge Companion to Identity and Consumption, 235, 2012 | 418* | 2012 |
| The influence of self-construal on impulsive consumption Y Zhang, LJ Shrum Journal of Consumer Research 35 (5), 838-850, 2009 | 418 | 2009 |
| The effect of self-construal on impulsive consumption Y Zhang, LJ Shrum Advances in consumer research 35, 2008 | 418* | 2008 |
| The impact of accessible identities on the evaluation of global versus local products Y Zhang, A Khare Journal of Consumer Research 36 (3), 524-537, 2009 | 374 | 2009 |
| The impact of self-construal on aesthetic preference for angular versus rounded shapes Y Zhang, L Feick, LJ Price Personality and Social Psychology Bulletin 32 (6), 794-805, 2006 | 316 | 2006 |
| Price (2006),“The Impact of Self-Construal on Aesthetic Preference for Angular versus Rounded Shapes,” Y Zhang, L Feick, J Lydia Personality and Social Psychology Bulletin 32 (6), 794-805, 0 | 316* | |
| Power distance belief and impulsive buying Y Zhang, KP Winterich, V Mittal Journal of Marketing Research 47 (5), 945-954, 2010 | 294 | 2010 |
| Accepting inequality deters responsibility: How power distance decreases charitable behavior KP Winterich, Y Zhang Journal of Consumer Research 41 (2), 274-293, 2014 | 263 | 2014 |
| How political identity and charity positioning increase donations: Insights from Moral Foundations Theory KP Winterich, Y Zhang, V Mittal International Journal of Research in Marketing 29 (4), 346-354, 2012 | 237 | 2012 |
| How males and females differ in their likelihood of transmitting negative word of mouth Y Zhang, L Feick, V Mittal Journal of Consumer Research 40 (6), 1097-1108, 2014 | 220 | 2014 |
| A short 8-item scale for measuring consumers’ local–global identity L Tu, A Khare, Y Zhang International Journal of Research in Marketing 29 (1), 35-42, 2012 | 162 | 2012 |
| The attractiveness of enriched and impoverished options: Culture, self-construal, and regulatory focus Y Zhang, V Mittal Personality and Social Psychology Bulletin, 2007 | 128 | 2007 |
| The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands Y Kim, Y Zhang Journal of Global Marketing 27 (1), 13-29, 2014 | 87 | 2014 |
| Decision difficulty: effects of procedural and outcome accountability Y Zhang, V Mittal Journal of Consumer Research 32 (3), 465-472, 2005 | 73 | 2005 |
| L'impact de la conception de soi sur les préférences esthétiques pour les formes anguleuses ou les formes rondes Y Zhang, L Feick, LJ Price Recherche et Applications en Marketing (French Edition) 22 (2), 76-92, 2007 | 8 | 2007 |
| L'impact de la conception de soi sur les préférences esthétiques pour les formes anguleuses ou les formes rondes Y Zhang, L Feick, LJ Price Recherche et applications en marketing 22 (2), 76-92, 2007 | 8 | 2007 |
| Will consumers prefer global or local brands? The role of identity accessibility in consumer preference for global versus local brands Y Zhang, S Antonio Marketing Theory and Applications, 125, 2005 | 7 | 2005 |
| To choose or to reject: It is up to Who I am: The impact of self-construal on decision strategy Y Zhang, V Mittal, L Feick Asia Pacific Advances in Consumer Research 5, 212-216, 2002 | 5 | 2002 |
| It is up to who I am to spread positive or negative word of mouth to my best friend Y Zhang, L Feick, V Mittal Advances in Consumer Research 32, 23, 2005 | 4 | 2005 |
| Differences in Self-regulatory Strength as a Function of Self-construal AR Arsena, J Lee, LJ Shrum, Y Zhang, JL Row Advances in Consumer Research. Duluth, MN: Associate for Consumer Research …, 2010 | 3 | 2010 |
