| Sustainable consumption: green consumer behaviour when purchasing products W Young, K Hwang, S McDonald, CJ Oates Sustainable development 18 (1), 20-31, 2010 | 2353 | 2010 |
| What is sustainable fashion? CE Henninger, PJ Alevizou, CJ Oates Journal of Fashion Marketing and Management: An International Journal 20 (4 …, 2016 | 554 | 2016 |
| Toward sustainable consumption: Researching voluntary simplifiers S McDonald, CJ Oates, CW Young, K Hwang Psychology & Marketing 23 (6), 515-534, 2006 | 453 | 2006 |
| Sustainability: Consumer perceptions and marketing strategies S McDonald, CJ Oates Business strategy and the environment 15 (3), 157-170, 2006 | 378 | 2006 |
| Advertising to children on TV: Content, impact, and regulation B Gunter, C Oates, M Blades Routledge, 2004 | 367 | 2004 |
| Children and television advertising: When do they understand persuasive intent? C Oates, M Blades, B Gunter Journal of Consumer Behaviour: An International Research Review 1 (3), 238-245, 2002 | 284 | 2002 |
| Individual strategies for sustainable consumption S McDonald, CJ Oates, PJ Alevizou, CW Young, K Hwang Journal of Marketing Management 28 (3-4), 445-468, 2012 | 220 | 2012 |
| Reasons for non-participation in a kerbside recycling scheme S McDonald, C Oates Resources, conservation and recycling 39 (4), 369-385, 2003 | 202 | 2003 |
| Comparing sustainable consumption patterns across product sectors S McDonald, C Oates, M Thyne, P Alevizou, LA McMorland International journal of consumer studies 33 (2), 137-145, 2009 | 201 | 2009 |
| Flying in the face of environmental concern: Why green consumers continue to fly S McDonald, CJ Oates, M Thyne, AJ Timmis, C Carlile Journal of Marketing Management 31 (13-14), 1503-1528, 2015 | 174 | 2015 |
| Marketing sustainability: Use of information sources and degrees of voluntary simplicity C Oates, S McDonald, P Alevizou, K Hwang, W Young, LA McMorland Journal of Marketing Communications 14 (5), 351-365, 2008 | 146 | 2008 |
| Young children's ability to recognize advertisements in web page designs M Ali, M Blades, C Oates, F Blumberg British Journal of Developmental Psychology 27 (1), 71-83, 2009 | 136 | 2009 |
| Talking design: negotiating the verbal–visual translation A Tomes, C Oates, P Armstrong Design Studies 19 (2), 127-142, 1998 | 126 | 1998 |
| Children’s responses to traditional versus hybrid advertising formats: The moderating role of persuasion knowledge Y Verhellen, C Oates, P De Pelsmacker, N Dens Journal of Consumer Policy 37, 235-255, 2014 | 123 | 2014 |
| Children's understanding of television advertising: A qualitative approach C Oates, M Blades, B Gunter, J Don Journal of Marketing Communications 9 (2), 59-71, 2003 | 115 | 2003 |
| Recycling and the domestic division of labour: Is green pink or blue? CJ Oates, S McDonald Sociology 40 (3), 417-433, 2006 | 104 | 2006 |
| IMC, social media, and UK fashion micro-organisations CE Henninger, PJ Alevizou, CJ Oates European Journal of Marketing 51 (3), 668-691, 2017 | 62 | 2017 |
| Children’s recognition of advertisements on television and on Web pages M Blades, C Oates, S Li Appetite 62, 190-193, 2013 | 60 | 2013 |
| Advertising to Children: New directions, new media M Blades, CJ Oates, F Blumberg, B Gunter Palgrave Macmillan, 2014 | 55 | 2014 |
| Understanding contextual spillover: Using identity process theory as a lens for analyzing behavioral responses to a workplace dietary choice intervention C Verfuerth, CR Jones, D Gregory-Smith, C Oates Frontiers in psychology 10, 345, 2019 | 54 | 2019 |
Seonaidh McDonaldInnovate UKVerified email at innovateuk.ukri.org
