Aparna Sundar, PhD
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
A Sundar, TJ Noseworthy
Journal of Marketing 78 (5), 138-151, 2014
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
A Sundar, TJ Noseworthy
Journal of Consumer Research 43 (1), 44-67, 2016
How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness
A Sundar, JJ Kellaris
Journal of Business Ethics 146 (3), 685-701, 2017
The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption
A Sundar, FR Kardes
Psychology & Marketing 32 (5), 512-521, 2015
The Color of Support: The Effect of Sponsor–team Visual Congruence on Sponsorship Performance
CM Henderson, M Mazodier, A Sundar
Journal of Marketing 83 (3), 50-71, 2019
If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect
SA Wright, JM da Costa Hernandez, A Sundar, J Dinsmore, FR Kardes
International Journal of Research in Marketing 30 (2), 197-198, 2013
Everyday Consumer Aesthetics
V Patrick, A Sundar
Association for Consumer Research 45, 1006, 2017
The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising
A Sundar, FR Kardes, SA Wright
Journal of Advertising 44 (4), 375-387, 2015
How Product Aesthetics Cues Efficacy Beliefs of Product Performance
A Sundar, E Cao, M Karen
Psychology & Marketing, 2020
Collaborative Art: A Transformational Force within Communities
MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ...
Journal of the Association for Consumer Research 4 (4), 313-331, 2019
Not too ugly to be tasty: Guiding consumer food inferences for the greater good
BE Pfeiffer, A Sundar, H Deval
Food Quality and Preference 92, 104218, 2021
Metaphorical Communication, Self-Presentation, and Consumer Inference in Service Encounters
A Sundar, J Dinsmore, W Paik, Sung-Hee, F Kardes
Journal of Business Research 72 (1), 136–146, 2016
Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels
A Sundar, E Cao, R Wu, FR Kardes
Psychology & Marketing 38 (8), 1280-1292, 2021
Punishing Politeness: The Role of Language in Promoting Brand Trust
A Sundar, ES Cao
Journal of Business Ethics, 1-22, 2018
When Sensory Marketing Works and When it Backfires
A Sundar, TJ Noseworthy
Harvard Business Review, 2016
Inferences on Negative Labels and the Horns Effect
A Sundar, F Kardes, T Noseworthy, J Clarkson
Advances in Consumer Research 42, 377-380, 2014
Blue-Washing the Green Halo: How Colors Color Ethical Judgments
A Sundar, JJ Kellaris
The Psychology of Design: Creating Consumer Appeal, 63-74, 2016
Brand touchpoints
A Sundar
Nova Science Publishers, Incorporated, 2018
The Influence of Language Style (Formal vs. Colloquial) on the Effectiveness of Charitable Appeals
B Pfeiffer, A Sundar, E Cao
Psychology & Marketing, 2022
Faded Fonts: How Difficulty in Image Processing Promotes Sensitivity to Missing Information
A Sundar, R Wu, FR Kardes
Interdisciplinary Journal of Signage and Wayfinding 3 (1), 16-27, 2019
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