Следене
John Peloza
John Peloza
Потвърден имейл адрес: uky.edu
Заглавие
Позовавания
Позовавания
Година
How can corporate social responsibility activities create value for stakeholders? A systematic review
J Peloza, J Shang
Journal of the academy of Marketing Science 39 (1), 117-135, 2011
11592011
The challenge of measuring financial impacts from investments in corporate social performance
J Peloza
Journal of management 35 (6), 1518-1541, 2009
8792009
Using corporate social responsibility as insurance for financial performance
J Peloza
California management review 48 (2), 52-72, 2006
6512006
How does corporate social responsibility create value for consumers?
T Green, J Peloza
Journal of consumer marketing, 2011
5512011
Self-benefit versus other-benefit marketing appeals: Their effectiveness in generating charitable support
K White, J Peloza
Journal of Marketing 73 (4), 109-124, 2009
5322009
The nature of slacktivism: How the social observability of an initial act of token support affects subsequent prosocial action
K Kristofferson, K White, J Peloza
Journal of Consumer Research 40 (6), 1149-1166, 2014
5182014
Good and guilt-free: The role of self-accountability in influencing preferences for products with ethical attributes
J Peloza, K White, J Shang
Journal of Marketing 77 (1), 104-119, 2013
4292013
Intra-organizational volunteerism: Good soldiers, good deeds and good politics
J Peloza, DN Hassay
Journal of Business Ethics 64 (4), 357-379, 2006
3342006
The missing link between corporate social responsibility and financial performance: Stakeholder salience and identification
J Peloza, L Papania
Corporate Reputation Review 11 (2), 169-181, 2008
3022008
Running just to stand still? Managing CSR reputation in an era of ratcheting expectations
S Bertels, J Peloza
Corporate Reputation Review 11 (1), 56-72, 2008
2442008
The price elasticities of charitable contributions: a meta-analysis
J Peloza, P Steel
Journal of Public Policy & Marketing 24 (2), 260-272, 2005
2282005
Sustainability: How stakeholder perceptions differ from corporate reality
J Peloza, M Loock, J Cerruti, M Muyot
California Management Review 55 (1), 74-97, 2012
2242012
The marketing of employee volunteerism
J Peloza, S Hudson, DN Hassay
Journal of Business Ethics 85 (2), 371-386, 2009
2082009
The role of collaboration in achieving corporate social responsibility objectives
J Peloza, L Falkenberg
California Management Review 51 (3), 95-113, 2009
1972009
Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption
T Green, J Peloza
Journal of advertising 43 (2), 128-141, 2014
1862014
Meet the parents: A parents’ perspective on product placement in children’s films
S Hudson, D Hudson, J Peloza
Journal of Business ethics 80 (2), 289-304, 2008
1232008
How do consumers infer corporate social responsibility? The role of organisation size
T Green, J Peloza
Journal of Consumer Behaviour 13 (4), 282-293, 2014
1012014
When companies do good, are their products good for you? How corporate social responsibility creates a health halo
J Peloza, C Ye, WJ Montford
Journal of Public Policy & Marketing 34 (1), 19-31, 2015
992015
A typology of charity support behaviors: Toward a holistic view of helping
J Peloza, DN Hassay
Journal of Nonprofit & Public Sector Marketing 17 (1-2), 135-151, 2007
982007
Building the charity brand community
DN Hassay, J Peloza
Journal of Nonprofit & Public Sector Marketing 21 (1), 24-55, 2009
932009
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