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Ahmad ALJARAH
Ahmad ALJARAH
Associate Professor of Marketing, Business Management, Bahçeşehir Cyprus University
Verified email at baucyprus.edu.tr
Title
Cited by
Cited by
Year
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism
B Ibrahim, A Aljarah, D Sawaftah
Sustainability 13 (4), 2277, 2021
1492021
Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination
B Ibrahim, A Aljarah, B Ababneh
Journal of Promotion Management 26 (4), 544-568, 2020
1212020
Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus
B Ibrahim, A Aljarah
Data in brief 21, 1823-1828, 2018
1122018
A study on the effect of transformational leadership on job satisfaction: The role of gender, perceived organizational politics and perceived organizational commitment
K Dappa, F Bhatti, A Aljarah
Management Science Letters 9 (6), 823-834, 2019
922019
The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
B Ibrahim, A Aljarah
Journal of Marketing Communications 29 (1), 1-25, 2023
582023
Does corporate social responsibility really increase customer relationship quality? A meta-analytic review
A Aljarah, L Emeagwali, B Ibrahim, B Ababneh
Social Responsibility Journal 16 (1), 28-49, 2020
552020
The nexus between corporate social responsibility and target-based customer citizenship behavior
A Aljarah
Journal of Sustainable Tourism 28 (12), 2044-2063, 2020
512020
Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?
A Aljarah, M Alrawashdeh
Social Responsibility Journal 17 (5), 631-647, 2020
382020
The robustness of corporate social responsibility and brand loyalty relation: A meta-analytic examination
A Aljarah, B Ibrahim
Journal of Promotion Management 26 (7), 1038-1072, 2020
342020
Corporate social responsibility and behavioral intention: The moderator effect of contextual factors: A meta-analytic examination
A Al Jarah, OL Emeagwali
Social Responsibility Journal 13 (4), 678-697, 2017
332017
The differential impact of user-and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
A Aljarah, D Sawaftah, B Ibrahim, E Lahuerta-Otero
European Journal of Innovation Management 27 (4), 1160-1181, 2024
242024
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
B Ibrahim, A Aljarah
European Journal of Innovation Management, 2023
242023
The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
A Aljarah, B Dalal, B Ibrahim, E Lahuerta-Otero
The Service Industries Journal 42 (7-8), 583-605, 2022
232022
Power brand defense up, my friend! stimulating brand defense through digital content marketing
D Sawaftah, A Aljarah, E Lahuerta-Otero
Sustainability 13 (18), 10266, 2021
222021
Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
B Ibrahim, A Aljarah, DT Hayat, E Lahuerta-Otero
Leisure/loisir 46 (4), 599-622, 2022
162022
Environmental marketing strategy and customer citizenship behavior: an investigation in a cafe setting
A Aljarah
International Journal of Hospitality & Tourism Administration 23 (5), 1030-1054, 2022
162022
The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust
T Daabseh, A Aljarah
International Journal of Data and Network Science 5 (2), 97-106, 2021
152021
How brand symbolism, perceived service quality, and CSR skepticism influence consumers to engage in citizenship behavior
B Dalal, A Aljarah
Sustainability 13 (11), 6021, 2021
132021
Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense
A Aljarah, B Ibrahim, E Lahuerta-Otero, MM García de los Salmones
Current Issues in Tourism 26 (20), 3397-3410, 2023
112023
Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate
A Aljarah, P Bayram
New Challenges for Future Sustainability and Wellbeing, 441-462, 2021
92021
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