Следене
Kathleen Seiders
Kathleen Seiders
Professor of Marketing, Boston College
Потвърден имейл адрес: bc.edu - Начална страница
Заглавие
Позовавания
Позовавания
Година
Understanding service convenience
LL Berry, K Seiders, D Grewal
Journal of marketing 66 (3), 1-17, 2002
25702002
Do satisfied customers buy more? Examining moderating influences in a retailing context
K Seiders, GB Voss, D Grewal, AL Godfrey
Journal of marketing 69 (4), 26-43, 2005
15282005
SERVCON: development and validation of a multidimensional service convenience scale
K Seiders, GB Voss, AL Godfrey, D Grewal
Journal of the academy of Marketing Science 35, 144-156, 2007
7682007
Service fairness: What it is and why it matters
K Seiders, LL Berry
Academy of Management Perspectives 12 (2), 8-20, 1998
7101998
Attention, retailers! How convenient is your convenience strategy?
K Seiders, LL Berry, LG Gresham
MIT Sloan Management Review 41 (3), 79, 2000
6332000
Obesity and the role of food marketing: A policy analysis of issues and remedies
K Seiders, RD Petty
Journal of Public Policy & Marketing 23 (2), 153-169, 2004
3112004
Opportunities for innovation in the delivery of interactive retail services
LL Berry, RN Bolton, CH Bridges, J Meyer, A Parasuraman, K Seiders
Journal of Interactive Marketing 24 (2), 155-167, 2010
2832010
Serving unfair customers
LL Berry, K Seiders
Business Horizons 51 (1), 29-37, 2008
2682008
How complementarity and substitution alter the customer satisfaction–repurchase link
GB Voss, A Godfrey, K Seiders
Journal of Marketing 74 (6), 111-127, 2010
2612010
Enough is enough! The fine line in executing multichannel relational communication
A Godfrey, K Seiders, GB Voss
Journal of Marketing 75 (4), 94-109, 2011
2402011
Innovations in access to care: a patient-centered approach
LL Berry, K Seiders, SS Wilder
Annals of internal medicine 139 (7), 568-574, 2003
2012003
The impact of supercenters on traditional food retailers in four markets
K Seiders, C Simonides, DJ Tigert
International Journal of Retail & Distribution Management 28 (4/5), 181-193, 2000
1532000
Motivating customers to adhere to expert advice in professional services: a medical service context
K Seiders, AG Flynn, LL Berry, KL Haws
Journal of Service Research 18 (1), 39-58, 2015
1272015
Is the price right? Understanding contingent processing in reference price formation
MS Yadav, K Seiders
Journal of Retailing 74 (3), 311-329, 1998
1131998
Exploring the effect of retail sector and firm characteristics on retail price promotion strategy
GB Voss, K Seiders
Journal of Retailing 79 (1), 37-52, 2003
1112003
For love and money: The common traits of successful retailers
LL Berry, K Seiders, LG Gresham
Organizational Dynamics 26 (2), 7-23, 1997
861997
Impact of market entry and competitive structure on store switching/store loyalty
K Seiders, DJ Tigert
The International Review of Retail, Distribution and Consumer Research 7 (3 …, 1997
651997
Taming the obesity beast: children, marketing, and public policy considerations
K Seiders, RD Petty
Journal of Public Policy & Marketing 26 (2), 236-242, 2007
612007
Children's use of on‐package nutritional claim information
EG Miller, K Seiders, M Kenny, ME Walsh
Journal of Consumer Behaviour 10 (3), 122-132, 2011
432011
Price Awareness of Consumers Exposed to Intense Retail Rivalry: A Field Study.
K Seiders, CL Costley
Advances in Consumer Research 21 (1), 1994
321994
Системата не може да изпълни операцията сега. Опитайте отново по-късно.
Статии 1–20