Cristian Buzeta
Cristian Buzeta
Other namesCristian Buzeta Riquelme, Cristian Alejandro Buzeta Riquelme
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Cited by
Cited by
Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs)
C Buzeta, P De Pelsmacker, N Dens
Journal of Interactive Marketing 52 (1), 79-98, 2020
Sidedness, commercial intent and expertise in blog advertising
R Uribe, C Buzeta, M Velásquez
Journal of Business Research 69 (10), 4403-4410, 2016
The Television Audience Measurement in the Digital Age
C Buzeta, P Moyano 33, 53-62, 2013
Brand personality of political parties in Chile: a view from the youngest citizens
R Uribe, C Buzeta, J Reyes, 89-104, 2017
Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup
R Uribe, C Buzeta, E Manzur, I Alvarez
Journal of Business Research 127 (April 2021), 454-463, 2021
Actitudes hacia el Marketing: El caso de los Estudiantes de Negocios de la Universidad de Chile
C Buzeta
Universidad de Chile, 2011
Celebrity endorsement using different types of new media and advertising formats
R Uribe, C Buzeta, E Manzur, M Celis
Academia Revista Latinoamericana de Administración 35 (3), 281-302, 2022
Worn but still effective: examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)
R Uribe, C Buzeta, E Manzur, N Pefaur, 181-199, 2018
Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation
R Uribe, C Buzeta, D Hurtado
INNOVAR 21 (42), 151-160, 2011
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
C Buzeta, F De Keyzer, N Dens, P De Pelsmacker
International Journal of Advertising, 1-35, 2023
This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude
A David-Ignatieff, C Buzeta, P De Pelsmacker, N Ben Dahmane Mouelhi
Journal of Marketing Communications, 1-29, 2023
An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions
L Ang, C Buzeta, M Hirose, MJC van Loggerenberg, G van Noort, R Uribe, ...
International Journal of Advertising 42 (1), 181-200, 2023
Foreign company misconduct and how consumers’ punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
C Barbarossa, C Buzeta, P De Pelsmacker, I Moons
International Business Review 31 (5), 101995, 2022
Customer engagement across social media platforms : a uses and gratifications perspective
C Buzeta
University of Antwerp, 2021
Social media use motivations, brand engagement and the moderation role of connectedness
C Buzeta, N Dens, P De Pelsmacker
ICORIA 2019: 18th International Conference on Research in Advertising, June …, 2019
Perspectives: replication is more than meets the eye
L Bergkvist, F De Keyzer, C Buzeta
International Journal of Advertising, 1-20, 2023
Sales Promotion Posts Across Different Social Media: A Text-Based Analysis
C Buzeta, P De Pelsmacker, N Dens
Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023
A solution-oriented view on the academic-practitioner divide: A seven-country case study
C Buzeta, H Voorveld, G Van Noort, M Van Loggerenberg, R Uribe, ...
ICORIA 2022: 20th International Conference on Research in Advertising, 12-12, 2022
Motivations behind the brand-related activities on different profile-based social media platforms across different digital native age cohorts
R Uribe, P Lavandero, E Manzur, C Buzeta
2021 Society for Marketing Advances Annual Conference, 2021
Sales promotion posts across different social media: A speech act analysis
C Buzeta, P De Pelsmacker, N Dens
ICORIA 2021: 19th International Conference on Research in Advertising, June …, 2021
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