| An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior A Krishna Journal of consumer psychology 22 (3), 332-351, 2012 | 2213 | 2012 |
| Sensory marketing: Research on the sensuality of products A Krishna Routledge, 2011 | 802 | 2011 |
| Sensory marketing, embodiment, and grounded cognition: A review and introduction A Krishna, N Schwarz Journal of consumer psychology 24 (2), 159-168, 2014 | 641 | 2014 |
| Vital dimensions in volume perception: Can the eye fool the stomach? P Raghubir, A Krishna Journal of Marketing research 36 (3), 313-326, 1999 | 616 | 1999 |
| Does touch affect taste? The perceptual transfer of product container haptic cues A Krishna, M Morrin Journal of Consumer Research 34 (6), 807-818, 2008 | 599 | 2008 |
| The skeptical shopper: A metacognitive account for the effects of default options on choice CL Brown, A Krishna Journal of consumer research 31 (3), 529-539, 2004 | 513 | 2004 |
| The “visual depiction effect” in advertising: Facilitating embodied mental simulation through product orientation RS Elder, A Krishna Journal of Consumer Research 38 (6), 988-1003, 2012 | 494 | 2012 |
| The effects of advertising copy on sensory thoughts and perceived taste RS Elder, A Krishna Journal of consumer research 36 (5), 748-756, 2010 | 459 | 2010 |
| Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience A Krishna, RS Elder, C Caldara Journal of Consumer Psychology 20 (4), 410-418, 2010 | 419 | 2010 |
| A meta-analysis of the impact of price presentation on perceived savings A Krishna, R Briesch, DR Lehmann, H Yuan Journal of Retailing 78 (2), 101-118, 2002 | 414 | 2002 |
| Do we care what others get? A behaviorist approach to targeted promotions FM Feinberg, A Krishna, ZJ Zhang Journal of Marketing research 39 (3), 277-291, 2002 | 377 | 2002 |
| This logo moves me: Dynamic imagery from static images L Cian, A Krishna, RS Elder Journal of Marketing Research 51 (2), 184-197, 2014 | 365 | 2014 |
| Consumer perceptions of promotional activity A Krishna, IS Currim, RW Shoemaker Journal of Marketing 55 (2), 4-16, 1991 | 364 | 1991 |
| Sensory aspects of package design A Krishna, L Cian, NZ Aydınoğlu Journal of retailing 93 (1), 43-54, 2017 | 355 | 2017 |
| Product scent and memory A Krishna, MO Lwin, M Morrin Journal of consumer research 37 (1), 57-67, 2010 | 340 | 2010 |
| The power of sensory marketing in advertising A Krishna, L Cian, T Sokolova Current Opinion in Psychology 10, 142-147, 2016 | 316 | 2016 |
| Impact of bundle type, price framing and familiarity on purchase intention for the bundle BA Harlam, A Krishna, DR Lehmann, C Mela journal of Business Research 33 (1), 57-66, 1995 | 314 | 1995 |
| Effect of dealing patterns on consumer perceptions of deal frequency and willingness to pay A Krishna Journal of Marketing Research 28 (4), 441-451, 1991 | 307 | 1991 |
| Pizzas: π or square? Psychophysical biases in area comparisons RE Krider, P Raghubir, A Krishna Marketing Science 20 (4), 405-425, 2001 | 287 | 2001 |
| Customer sense: How the 5 senses influence buying behavior A Krishna Springer, 2013 | 263 | 2013 |
Ryan S. ElderProfessor of Marketing, Brigham Young UniversityПотвърден имейл адрес: byu.edu
