Следене
Dina Mayzlin
Dina Mayzlin
USC Marshall School of Business
Потвърден имейл адрес: marshall.usc.edu - Начална страница
Заглавие
Позовавания
Позовавания
Година
The effect of word of mouth on sales: Online book reviews
JA Chevalier, D Mayzlin
Journal of marketing research 43 (3), 345-354, 2006
79042006
Using online conversations to study word-of-mouth communication
D Godes, D Mayzlin
Marketing science 23 (4), 545-560, 2004
38102004
Firm-created word-of-mouth communication: Evidence from a field test
D Godes, D Mayzlin
Marketing science 28 (4), 721-739, 2009
10992009
Promotional reviews: An empirical investigation of online review manipulation
D Mayzlin, Y Dover, J Chevalier
American Economic Review 104 (8), 2421-55, 2014
9062014
Promotional chat on the Internet
D Mayzlin
Marketing science 25 (2), 155-163, 2006
8852006
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3), 415-428, 2005
8762005
Physician fees and procedure intensity: the case of cesarean delivery
J Gruber, J Kim, D Mayzlin
Journal of health economics 18 (4), 473-490, 1999
3951999
Uninformative advertising as an invitation to search
D Mayzlin, J Shin
Marketing science 30 (4), 666-685, 2011
1922011
Channels of impact: User reviews when quality is dynamic and managers respond
JA Chevalier, Y Dover, D Mayzlin
Marketing Science 37 (5), 688-709, 2018
1392018
Link to success: How blogs build an audience by promoting rivals
D Mayzlin, H Yoganarasimhan
Management Science 58 (9), 1651-1668, 2012
1312012
Firm-created word-of-mouth communication: A field-based quasi-experiment
D Godes, D Mayzlin
Available at SSRN 569361, 2004
922004
The influence of social networks on the effectiveness of promotional strategies
D Mayzlin
Yale School of Management Working Paper, 2002
302002
Managing Buzz
JS Campbell, Arthur, Dina Mayzlin
Rand Journal of Economics, 2017
27*2017
Se servir des conversations en ligne pour étudier le bouche-à-oreille
D Godes, D Mayzlin
Recherche et Applications en Marketing (French Edition) 19 (4), 89-111, 2004
252004
Using online conversations to study word of mouth communication
D Mayzlin, D Godes
Yale School of Management Working Papers, 2002
222002
Managing social interactions
D Mayzlin
The Oxford handbook of the economics of networks, 2016
142016
Influencing the influencers
A Pei, D Mayzlin
Available at SSRN 3376904, 2021
132021
Using the compensation scheme to signal the ease of a task
D Godes, D Mayzlin
working paper, University of Maryland, 2012
122012
Controlling for self-selection bias in customer reviews
L Brandes, D Godes, D Mayzlin
Working Paper, 2013
112013
What drives extremity bias in online reviews? Theory and experimental evidence
L Brandes, D Godes, D Mayzlin
Theory and Experimental Evidence (September 6, 2019), 2019
102019
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