Guda van Noort
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Engagement with social media and social media advertising: The differentiating role of platform type
HAM Voorveld, G Van Noort, DG Muntinga, F Bronner
Journal of advertising 47 (1), 38-54, 2018
Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
G Van Noort, LM Willemsen
Journal of interactive marketing 26 (3), 131-140, 2012
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of Interactive Marketing 26 (4), 223-234, 2012
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G Van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in human behavior 32, 15-22, 2014
Getting closer: The effects of personalized and interactive online political communication
S Kruikemeier, G Van Noort, R Vliegenthart, CH De Vreese
European journal of communication 28 (1), 53-66, 2013
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
G Van Noort, ML Antheunis, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 39-53, 2012
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
AR Smink, S Frowijn, EA van Reijmersdal, G van Noort, PC Neijens
Electronic Commerce Research and Applications 35, 100854, 2019
The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 26 (6), 1787-1794, 2010
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
AR Smink, EA Van Reijmersdal, G Van Noort, PC Neijens
Journal of Business Research 118, 474-485, 2020
Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review
G Van Noort, LM Willemsen, P Kerkhof, JWM Verhoeven
Integrated communications in the postmodern era, 77-99, 2015
The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions
G Van Noort, P Kerkhof, BM Fennis
Journal of Interactive Marketing 22 (4), 58-72, 2008
Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement?
S Kruikemeier, G Van Noort, R Vliegenthart, CH de Vreese
New Media & Society 16 (6), 903-920, 2014
Why girls go pink: Game character identification and game-players’ motivations
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in human behavior 29 (6), 2640-2649, 2013
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
SAM Vermeer, T Araujo, SF Bernritter, G van Noort
International Journal of Research in Marketing 36 (3), 492-508, 2019
Like or dislike? Adolescents’ responses to personalized social network site advertising
M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort
Journal of marketing communications 24 (6), 599-616, 2018
Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter
N Strauß, S Kruikemeier, H van der Meulen, G van Noort
Government Information Quarterly 32 (4), 369-379, 2015
Privacy concerns in chatbot interactions
C Ischen, T Araujo, H Voorveld, G van Noort, E Smit
Chatbot Research and Design: Third International Workshop, CONVERSATIONS …, 2020
Branded apps: Explaining effects of brands’ mobile phone applications on brand responses
G Van Noort, EA Van Reijmersdal
Journal of Interactive Marketing 45 (1), 16-26, 2019
Processes and effects of targeted online advertising among children
EA Van Reijmersdal, E Rozendaal, N Smink, G Van Noort, M Buijzen
International Journal of Advertising 36 (3), 396-414, 2017
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